Copywriting Part Proven, Part Yours You know what? Often times when I mentor people in marketing, they end up sweating it TOO much. Trying to reinvent the wheel. Trying all too hard, to begin with. But if you talk to experienced marketers, they will tell you their very first successes came from modeling already successful marketers. M Written by Juho Tunkelo January 26, 2014January 26, 2014 Saving Bookmark this article Bookmarked
Internet Marketing Why Market With the End in Mind? Time for a quick carcast, this time a quickie audio explaining something pretty important. Take my word for it – if you start a new campaign, a new promotion, whatever it is… with the end in mind, the entire project will take on that particular quality. Which in turn greatly increases th Written by Juho Tunkelo January 19, 2014January 19, 2014 Saving Bookmark this article Bookmarked
Conversion Calls to Action: Always Give Clear Direction In conversion optimization, the calls to action gets a lot of attention for good reason. A lot of times they don’t even exist where there definitely should, and when they do they’re often wishy-washy. You need to hit at least the following points to be CLEAR in what you ask of your peopl Written by Juho Tunkelo January 14, 2014January 14, 2014 Saving Bookmark this article Bookmarked
Copywriting How To Brief Your Copywriter For The Best Results Hey! You may not know this, but in your quest to get your product to sell online or offline, it is a two-step process. Hire a great copywriter (one of the best, preferably) Brief your copywriter in such a way they understand what you want, and can proceed to hit the ball out of the Written by Juho Tunkelo January 3, 2014June 16, 2014 Saving Bookmark this article Bookmarked
Philosophy Being Powerful Vs. Being Forceful It’s a subtle difference, you might think: after all, power and force are often considered synonyms and used interchangeably. You may look at powerful people, and note that they use force, yes. You may look at let’s say army generals who exert great force, and conclude that those people Written by Juho Tunkelo January 2, 2014January 2, 2014 Saving Bookmark this article Bookmarked