ArchiveCategory Archives for "Conversion"
making it rain
making it rain
Hey there! Seeing as you’re reading my blog, I’m going to assume you’re doing something online that involves selling something. Fair enough? And selling that something involves having a ‘sales piece’ of some kind: A traditional sales letter A video script A series of emails Or even a full-blown product launch sequence. But just when […]Continue reading
If you’re not interested in online business, the art of conversion and copywriting or making dough, you can skip this. If however, you’ve been wondering what’s left for mere mortals to do after all the changes online lately… …then read on. You’ll find this pretty fascinating. First, a few common observations I’ve made and discussed […]Continue reading
You know when you’re shopping for something of higher value, like a car, and the salesperson just keeps pushing at you towards a deal, eventually you’ll blurt out something like… Let me just think about it for a day… I’ll get back to you. At which point both of you KNOW it’s just a polite […]Continue reading
Are your squeeze pages / opt-in pages / landing pages lacking OOMPH? One of the most common mistakes in creating effective squeeze pages that bring in tons of email subscriptions is… that they don’t seem designed for FAST ACTION. It’s a little weird, because the entire, singular, ONLY goal of a squeeze is to quickly […]Continue reading
Ah, the all-important conversion RATE. “1% conversion from PPC is the benchmark” “5% conversion from JV traffic is the bare minimum” “All good marketing gets at least a 10% conversion rate” To which I often say…. Meh, if you say so. That’s not really what I work with. Which may sound somewhat weird and confusing […]Continue reading