ArchiveCategory Archives for "Conversion"
making it rain
making it rain
You know when you’re shopping for something of higher value, like a car, and the salesperson just keeps pushing at you towards a deal, eventually you’ll blurt out something like… Let me just think about it for a day… I’ll get back to you. At which point both of you KNOW it’s just a polite […]Continue reading
Are your squeeze pages / opt-in pages / landing pages lacking OOMPH? One of the most common mistakes in creating effective squeeze pages that bring in tons of email subscriptions is… that they don’t seem designed for FAST ACTION. It’s a little weird, because the entire, singular, ONLY goal of a squeeze is to quickly […]Continue reading
Ah, the all-important conversion RATE. “1% conversion from PPC is the benchmark” “5% conversion from JV traffic is the bare minimum” “All good marketing gets at least a 10% conversion rate” To which I often say…. Meh, if you say so. That’s not really what I work with. Which may sound somewhat weird and confusing […]Continue reading
Hey there friend, foe or follower! (catering-to-everybody-day here at Empathy Copywriting HQ.. 😉 ) It’s time to take down yet another rookie mistake that keeps newcomer marketers underperforming.. and surprisingly enough some more experienced marketers too. Have you ever caught yourself saying to yourself, looking at someone’s marketing: Oh, that’s such a cliché, I’d never […]Continue reading