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making it rain

Rookie Mistakes: ‘Oh, Everybody Does That’

Hey there friend, foe or follower! (catering-to-everybody-day here at Empathy Copywriting HQ.. 😉 ) It’s time to take down yet another rookie mistake that keeps newcomer marketers underperforming.. and surprisingly enough some more experienced marketers too. Have you ever caught yourself saying to yourself, looking at someone’s marketing: Oh, that’s such a cliché, I’d never […]

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