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Category Archives for "Copywriting"

playing with fiery words

Does Empathy Help Sell Your Stuff?

If you know anything about copywriting, you know it’s ripe with, well, just copied or at best swiped or adapted elements. And there’s nothing wrong with that, after all it’s wise to model your ads after those who’ve demonstrated undeniable, repeatable results. However, true persuasion goes way beyond copying and modeling those who came before. […]

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How To Market Effectively In A Global World

Hi there folks and followers! All too often, copywriters tend to forget we live in a global world. Even if they see dozens of countries in the order printouts, from their English language, one-size-fits-all promos. Hundredandthirty-howmany-countries total, not just USA, UK and Australia (although granted, these countries’ consumption is perhaps the highest). Entire huge cultures […]

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Copywriting Secrets of Tech Writers

Howdy ya’ll… If you know me from a bar of soap, you’ll know I’ve been writing hard-hitting sales copy for web sites for many years by now. If you follow the Internet Marketing scene even loosely, you’ve quite probably seen my work around. But more about that another day, I only mentioned that to lead […]

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