Category Archives for "Copywriting"

playing with fiery words

He thought I’d just gloss it over (ha!)

Hey there! Over the summer I had one particular Copywriting Mentorship participant who apparently wasn’t quite convinced it would make a real difference for him. On our first call, I quickly picked up how he was a little reticent. He let me speak and comment on his copy, but wouldn’t really get involved at first. This […]

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Is There Room For Optimism In Copywriting?

Hi there. I don’t know if you’ve noticed, but… Copywriters are a notoriously cranky bunch. Let’s say… Dan Kennedy, the master crouch who refuses to use a mobile phone. Drayton Bird, the scotch-drenched, snarling British master. Harlan Kilstein… oh, just google him. They’re all edgy, cranky doods. Know why that is? I know exactly why: It’s […]

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The Copyist Newsletter May 2016 Released!

Hey there. You thought it was gone for sure, didn’t you? I don’t blame you. 🙂 After all, I didn’t release a new issue in months. The reason will become apparent soon enough, for now go and enjoy this one! This one has both directly applicable copywriting tips, as well as invaluable ‘meta information’ from the […]

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