I know you may actually be in the middle of your
summer vacation right now, like many in Europe are..

For me though, it’s back to crafting wickedly
effective words that sell stuff. Any stuff.

photo credit: TheAlieness GiselaGiardino²³

And so… the August 2010 Edition of my PDF newsletter
The Copyist is now ready for download!

In this edition you’ll find:

• Back to The Future: What Will Work in 2011
  (yep, we’re going all futuristic on you)
  
• Going the Distance: Marketing Lessons From The Beach…
  And Some Extraordinarily Successful Launches!
• Mobile Marketing - A Look Into The Future Of Marketing
  (how by the end of 2012 things look VERY different)
  
• Relationship Building Secrets For Email Marketers Everywhere
• The Strange But True Magic Of The ‘Second Best‘

There you go.

Go ahead and eat it all up to the last morsel.

Have a good one!

Juho Tunkelo
Your Sales Enabler

A Lesson in Hospitality Marketing

Originally uploaded by jtunkelo

A big stack of go-here type of cards at a hotel in Helsinki.

See which three have actually had ANY interest from visitors?
Yes, the 1st, 2nd and 5th on the bottom row.

• 1st one is about local flavors dining, clearly stated.
• 2nd is Grill & Chill, universal feelgood comfort food.
• 5th is a specialty, the Arctic Ice Bar.

What’s good about all of them?

Clarity of concept, high impact colors and layout, and ONE appealing option each, with clear instructions how to get there.

And above all, knowing what visitors are actually interested in.

Not too hard at all… is it?

(click through on the image, then click on the three cards for notes)

Okay friends and followers,

There’s something I need to clarify about my recent post on The Three Pillars Of All-Round Success.

Because there’s one thing that can make or break the whole thing.

Don’t get me wrong, there’s nothing missing in the three-way equation per se. However, there is something that can profoundly alter the slant you’re getting from each, and therefore the ultimate results  you get.

Namely, it all needs to be approached in a POSITIVE, constructive way.

photo credit: eleanor.black

Just like The Science of Getting Rich says: “negativity is the only thing that can undermine your results”.

So let’s take this one at a time once again:

1. Brutal honesty – what some people seem to think this is, is that you berate and belittle yourself and your chances. In other words, brutalize yourself. That couldn’t be farther from the truth of it. Brutal honesty means that you are completely honest about everything – honest about what line of work suits you the best, honest about where you have the best chances of making money, honest about your personal behavior and its effect on your relations. Honest about what your real passion in life is. Things like that. It also means that if you KNOW deep down you’re really good at something, you don’t let others convince you otherwise. You don’t even so much as let air spill out from their mouths. That’s the kind of positive determination and self-trust you need to succeed.

2. Being goal conscious – here the misconception seems to be that you need to be obsessed, no, almost possessed by your goals. Another negative misinterpretation. What being goal conscious really means is you simply use the various layers of your mind to manage your goals, and your advancement towards them. You never lose sight of your goals… subconsciously! That’s a HUGE difference in practical reality. There’s no need to be obsessed by goals, achivement, self-aggrandizement or any of that nonsense. You simply let your subconscious to direct you towards your goal, gently suggest things to do to go in the direction of those goals. Your part then is simply to listen, heed that advice and gently keep taking the right action. Gently. Did you notice the word gently? Alright.

3. Personal advancement – which some people seem to consider as something akin to self-whipping oneself. Forcing oneself to do something unpleasant, in order to move forward in life. Not only is that unnecessary, it’s downright counterproductive! I mean sure, sometimes it’s good to step outside the comfort zone and go for something that feels a little unpleasant AT FIRST. But that’s a far cry from the self-inflicted personal development prison some people treat themselves to. Come on. Life’s supposed to feel good. And as Abraham says… the only reason you want to do something is that somehow you wish it will make you feel better. Truer words never were said.  So for goodness’ sakes – do what works for you! And when you feel energized and happier doing that, you will inevitably evolve.

End of lesson.

Now… What if you wanted to put all this to the test? Like, a Real World Test?

Anneli Asplund and myself have put together a course called Prosperity Consciousness which shows you how to find not only success in whatever you like to do, but financial success doing exactly that.

Prosperity Consciousness - the way to forge prosperity out of anything

The first round is just about to conclude now, and the feedback so far has been superb. Here’s one comment:

“You give me an overwhelming sense that you really care when I listen to your voices and it is incredible how doing a few simple things can make such a huge difference!”

So if you don’t like the idea of reading yet another ‘free PDF’ that will only waste your time, step in and let Real World Prosperity Consciousness seep in watching this video series. And make you prosperous in the process.

Okay friend, let’s tackle something incredibly silly yet common.

Whenever something new and effective comes along, and no matter how great and easy and effective it is… there will always be people declaring:

“Great But… I Don’t Have The Time To Do It!”

Think you don’t have the TIME to do rapid video blogging?

Oh, please. Did you catch the word RAPID?

At this point, I usually HAVE to call the time-strapped beginner’s BS:

• Did you EVER ask yourself if you have the time to make love?
• Did you EVER ask yourself if you have the time to watch your favorite TV show?
• How about smoking a cigar or drink some beer, if you’re the type?

Truth is, when something is FUN and you LOVE to do it, time is NEVER EVER an issue!

In fact,  here’s a BIG secret for you:

Even a LITTLE of something you love and find fun to do… is worth 1000 times more to you (like quick videos for instance) than doing a LOT of something you hate and feels like a chore (such as writing tons of articles or ads, like a lot of other strategies require).

So Let’s Put This Into Perspective, Pal

Now that you can finally drop spinning wheels doing everything that does NOT make you a red cent…

You can now ‘afford’ to spend a tiny amount of FUN time to get going as a content owning badass with your very own Video Domination Hub!

Still think you have no time to do Rapid Video Blogging? Even for Cash..?

Geez. Then you just might be SOL.

But I seriously doubt it. Therefore I’ve put together this fairly badass bonus for you budding Rapid Video Bloggers, if I say so myself:

BADASS BONUS RIGHT HERE (GO AHEAD CLICK)

Just some last words here, so resist the remote reflex and bear with me.

With Rapid Video Blogging, doing video becomes as natural and fast as breathing, speaking or walking! How do I know? First of all, I’ve been through the entire course weeks ago.

Second, the PROOF is just all over the place. If there’s ANYTHING proven in internet marketing it’s these core things in rapid video blogging:

1. YouTube as a targetedtraffic generation mechanism
2. Optimized WordPress blogs on your own domain
3. Email list building for instant monetization

That’s about ALL you need. And none of them cost a thing.

So… if easy, free and permanent floats your boat, waste no more time.

Because at the time of writing, the closing countdown counter on Rapid Video Blogging is at seven hours and change.

07:30:31 to be exact. Less than a day at the office to make a decision, then. Make it a good one, and I’ll see you inside!

Heythere Friend!

Consider the consequences of looking away VERY carefully.

Because you’re looking at the most valuable bonus package available anywhere for Gideon Shalwick’s Rapid Video Blogging product.

( If you don’t have the foggiest what I’m talking about, click here: )

How do I know my bonus is definitely THE BEST of ALL around? It’s pretty simple:

I’ve been there every step of the way as Gideon developed his method, and created his course. I doubt there’s ANYONE out there who knows more about it and could help you better to make it work for you.

In short, Your Ultimate Bonus package will contain:

1. An exclusive, private video series on How to Create a Winning Sales Video Converting Like Crazy – Even From Cold Traffic! Look – if there’s ANYTHING that could make Gideon’s course even MORE complete, it’s this rare know-how about how exactly to structure your videos so they turn viewers into buyers.

I’ve done this for both my clients and myself for years, and have some explosive findings to report, and precise instructions to impart! Don’t miss this rare exposition on the ultimate sales machines in 2010 – video sales letters.
(A real $297 value – will be sold separately as an information product)

2. A full copy critique of your web site recorded on video. My clients regularly tell me the copy critiques and web site analysis they get from me is the best way they get to learn about and benefit from what works in copy and in online conversion.

This is an insightful critique that includes practical suggestions for improvement in copy, visual persuasion and other matters to do with conversion. These simple recommendations can lift the sales and efficiency of your web site as much as 10-50%, in some cases as much as 575%! (A real $497 value)

3. A 25-minute phone call with me, helping you implement Rapid Video Blogging to your topic, situation and business without a hitch. I have already sat through all 125 videos  in the system, so you know I know exactly how to help you use the product to your full benefit.

I’m one of the handful of people in the WORLD who has seen Gideon’s Rapid Video Blogging system from the inside. And not just seen the course content, but actually seen him go from homerun to homerun in wildly different markets online.

So if you secretly crave doing this the Lazy Way, I invite you to cheerfully take advantage of me and have me guide you through the system, and point you in the right direction should you need anything special.

Why is this important? Of course, you don’t HAVE to have this call with me. But if you’d like me to ensure you adapt the RVB system to your topic easily, and make money with it right from the get-go. Just as you saw in Gideon’s video #1 – Why Video Trumps Everything Else – release one video, two days later, $250 in recurring monthly income. Rinse, and repeat! (A real $700 dollar value – my hourly consultation rate is $1500 and up)

That’s a combined $1494 in Real, Honest-to-God Value for you.

How’s that for a 1-2-3 punch in your earning power!

Plus — cherry on top: a Full Advance Review of the Rapid Video Blogging course itself, to help make your decision. Because I’ve personally seen the course take shape for months now, you can rest assured this will be the most comprehensive and honest review available!

Here’s how you can get this FULL VALUE BONUS package:

1. Join the Rapid Video Blogging course using my affiliate link (click here).
   
2. Email me your receipt to confirm purchase and give your contact details ( juho (at) effortlessenterprises.com ) – or leave a quick comment here
3. Await for my email with full information on claiming your bonus!
   

Juho Tunkelo
Your Lifestyle Enabler

PS. Remember – this offer will stand for seven (7) days only. When Gideon closes the offer, this bonus goes away as well. I happen to know there will be NO backdoors available to get in later so make sure you act promptly! You can figure out later whether you want to keep the product. If you make the purchase, you will get to keep my bonus package anyway!

PPS. If you haven’t yet checked out Gideon’s rave-reviewed FREE report on Rapid Video Blogging and the other free informative resources and videos on the subject, click on this to get to up to date:

PPPS. Yes, I am affiliated with the producer of the product I’m endorsing. That goes without saying. So if you decide to buy from my affiliate link, I will get paid a fee as a result.

Hey you!

Here’s yet another episode of the CopyCast, picking up steam again. This one’s about one of my favorite subjects in all of copywriting: writing effective bullets.

It doesn’t matter whether you’re doing a sales letter, newspaper copy, radio, tv… not to mention online copy, you need bullets. Bullets communicate fast, easy and effective, the main benefits of the product you’re selling.

The important thing is to craft your bullets right – so they don’t just look like bullets, but will take your prospect from complacency to increasing states of excitement about the product.

All aboard the bullet train!

Press play below to listen.

Hey there friend and follower,

It’s time for a look into what REALLY makes a man or a woman successful.

t the risk of sounding too simplistic, it really is a three-part trifecta of personal responsibility. Responsibility towards YOU, that is!

Here they come:

1. Exercising brutal honesty – this is really the price of admission to success of any kind, let alone the Big Leagues. You must own up to where you really are in life, what resources are immediately available to you, what must be taken into account. If you cheat yourself here, it will shortcut your route to success for sure. And conversely, when you are brutally honest about yourself and everything in your life, a sense of confident calm will come over you, and you will able to tackle anything life throws at you. And in fact, it will be you doing the throwing anyway, so you’ll be right in position!

2. Being goal conscious – and this is quite different from ‘goal setting’ which most often just results in added pressure, stress and disappointment. Allow me to explain. Being goal conscious simple means that you recognize the true goals you have in life. Whether they are short term or long term, they are undeniable. You could even go so far as to say you cannot choose your goals – they choose you. But really you do have free will in that you constantly make observations about the world around you and whether or not to include something in your present and therefore future experience. THAT is how being goal conscious works, even when it’s unconscious. But you’ll really find it so much more fulfilling when you’re consciously moving towards your goals, you’ll feel in charge and therefore you ARE.

3. Keeping up personal advancement – meaning any and all ways you can use to improve on yourself; your persona, your inner being, your skills, utilizing your talents… all that good stuff. Some people meditate, others gobble up self-help books, others order uplifting rituals to be performed on their behalf… whatever floats your boat, but make sure you really do it. Really keep the ball rolling, keep the stones rolling, make sure you’re advancing as an individual being and developing as a person of deep integrity and ability. Because you attract on the basis of how you ARE, primarily, and only secondarily based on what you do (which you do based on how you are anyway).

I hope you’re following so far! Now let me explain a few things about how it all works.

photo credit: Melody Campbell

It may sound simple, but if you REALLY keep all these three going for as little as TEN DAYS… I can guarantee you’ll feel and see a difference in your life and in your results.

Also, let’s be clear: you do need EVERY single one of these.

If you leave out Brutal Honesty, you may move towards your goal and advance as a person… but somewhere along the way the bottom falls off and you end up disappointed. You experience false starts. You need that foundation in place in order to build everything on it.

If you leave out being Goal Conscious, you may be brutally honest with yourself and especially about yourself, and advance as a person.. but when you have goals that are not firmly in place or are constantly migrating, you will find all manner of sidetracks on your way to success and it seems like you’re just forever on your way. A lot of spiritually inclined people experience this, as they’re so engrossed with their inner experience, that the outward landscape of goals either doesn’t hold their interest or it simply slips away.

If you leave out Personal Advancement, you may be honest about where you are and achieving some goals… but they tend to be the same goals over and over. Or regurgitations of the same themes, on the same level of life and achievement, and you may feel like you can’t ‘break through’. That’s why you need to add the element of personal advancement in order to keep going for bigger and bigger successes all the time.

Because as they say, if you’re not growing, you’re diminishing. Nature doesn’t stand still much.

So, how about it? Try these three on for size, for just TEN DAYS and see how it changes your outlook, your daily experience and your ultimate results. If you really commit to this, I’ll say it’s near impossible NOT to see an improvement.

If you feel something’s unclear or you have a question in mind, leave a comment below!

I vividly remember the first video calls I made over the internet with just my computer.

It must have been late 2005 or so, and I was trying to hook up a video call between my brother and myself, using some bubblegum contraption that used Skype for connection, some third party program to hook up the video stream, and an external Logitech webcam teetering on top of my HP laptop’s screen (making my then powerful laptop huff and puff as if about to blow up!).

It was difficult and took a long time to set it all up, but that was also part of the fun back in 2005.

However, when I tried to make online video for professional purposes… the fun wasn’t there anymore. After all, when you’re trying to do something for a purpose, you want it to go fast and easy, and enhance the experience, and not become a hindrance.

photo credit: sheriffmitchell

That was 2005 though, and now we’re well into 2010 on our way to the famed year 2012 when things change more permanently. Be that as it may, but one thing is definitely already different.

Video is now an integral part of everything that happens online, and almost a mandatory part of online business. So whether you’re ‘just’ creating content online, or selling anything at all… you’ve no doubt had to face the decision: do video, or keep holding it off.

And the equipment is different too: inexpensive flip cams, powerful personal computers to process the clips, and of course YouTube to distribute it all. It’s quite a different picture.

And yet one thing stays the same: the human element of making sense of it all, and knowing how to set up your video production so it happens at the speed of thought… only a handful of people know how to REALLY do it.

One of those people is my old buddy Gideon Shalwick, who in the last few years has perfected the art of doing quick quality videos down to a science.

Today he’s released a video that shows you exactly how it is:

A Behind The Scenes Look At Super Fast Video Creation

The video is just 30 minutes long, and chock full of practical tips straight out of Gideon’s simple home studio setup.

So if you’re planning to do any video, for any purpose, I’m betting watching his video will prove a very good investment of your time.

Race you there!

Howdy y’all!

Yes, my return to podcasting is feeling a little bumpy and I apologize for the delays and frankly still not so polished output.

Having said that, I thank you for the kind remarks I’ve had about the episodes so far, I’m glad it’s making sense for you and helping you sell stuff.

Alright enough navel gazing, here’s today’s episode:

Sales Video That Works!

Because frankly, much of copywriting online is on video these days. So we’re going to touch on that a bit in today’s podcast.

I’ll be explaining the basics of video structure, launch structure, and why simplicity is so crucially important on video.

While on the topic of sales video, I’m also currently preparing a hard-hitting (as opposed to these leisurely if practical podcasts) video series on this very same topic. Keep an eye out for it, it’ll come within a week or so!

Press play below to listen.

“Hello dere!”

If you’re sick of all the ‘FREE’ and ‘BONUS’ and ‘PDF’ reports already clogging up your hard drive… you’re hardly alone.

Truth is, most reports out there aren’t reporting much at all.

Let alone give you something valuable that improves your life and business. Thinly veiled attempts to hook you in so they can email-bombard you into dizzy submission.

My old pal Gideon Shalwick is a man of much higher standards than that. I’ve known him personally for nearly four years and his content has always been way above the norm.

Even though I make my living as a writer and like to read a lot, it’s a rare free PDF that holds my attention. I’ve gone through every page of his new Rapid Video Blogging report, and it’s the best thing I’ve done all year.

I read all the 92 pages of it, and couldn’t recommend it any higher. It’s the real deal, and right now the word is spreading fast around the community.

I strongly urge you to do the same, click on the graphic below and download your copy. 

PS. If you want to know how to best utilize what he outlines for you in the report, I’ve got something awesome in store for you. So come back soon and often, and you’ll see!