Are You Marketing With A Mask On?

by Juho Tunkelo October 18, 2011

Tweet Hey friend, Let me ask you something a tiny bit controversial today: What’s moving the big tides around the world? What created the Arab Spring? What’s animating the Occupy Wall Street protestors? What created the 2008 financial meltdown? What’s shaking the entire European economy right now? Just one word… EMOTION. So why conceal it [...]

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Did Apple Just Fire Their Copywriter?

by Juho Tunkelo October 5, 2011

Tweet I just got done watching the new iPhone 4S videos, pieces of the keynote, and the inevitable ads and such coming out of yesterday’s Apple event. And boy, is the difference stark or what. I bet nobody expected such a difference, even with Jobs out of the picture. It almost seemed like they were [...]

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Do What You Gotta Do

by Juho Tunkelo October 4, 2011

Tweet WARNING: damaging personal exposure ahead! Don’t worry, it’s not THAT kind of exposure. More and more I’m finding that I’m not alone in one particular human flaw I seem to be continually struggling with. And it’s a weird one. Kinky, almost. And no, not really. Here’s what I’m talking about: The most difficult thing [...]

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Podcasting For Profit

by Juho Tunkelo September 18, 2011

Tweet This… is a topic very near and dear to my heart. Podcasting is one of my favorite ways to consume both information and entertainment, both for its portability and it not requiring my full attention. As I’m always thinking about a project, something I’m writing or… just thinking being able to lend just a [...]

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Rookie Mistake: Emotion Through Hype Words

by Juho Tunkelo September 6, 2011

Tweet Hey theres! It’s time we looked at one of the most common ‘rookie mistakes’ in copywriting. It’s an easy mistake to make, and even easier to confuse with something real and effective. I’m talking about the mistake of trying to elicit emotion in the prospect by over-using power words etc. photo credit: joelogon You [...]

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