The Smartest Use Of A Vanity App

by Juho Tunkelo December 5, 2011

Tweet Hey! You know those celebrity iPhone apps, usually hastily thrown together just to have a point of entry in the Apple App Store for the fans to find on their own? Usually they look like very little thought into the design of the app, and even less into what is the intended business purpose [...]

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The World According To Steve Jobs

by Juho Tunkelo November 29, 2011

Tweet So… I finally finished reading the mammoth, 571-page Steve Jobs biography by Walter Isaacson, former editor of Time magazine. photo credit: CLF It took me about two weeks and I’m already missing the experience (UPDATE: the blog post sat for an additional 4 weeks…). Talk about living vicariously through someone! Worth reading just for [...]

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Don’t Let Your Business Wait For You To Catch Up

by Juho Tunkelo November 14, 2011

Tweet Hey there, I just wanted to share this quick two minute video from Rich Schefren, really hitting the big reason why guys like myself are in business – copywriters, and other experts serving a revenue-critical role online. Here it comes: As Rich so succintly puts it, well ok I’m paraphrasing: you should not have [...]

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Are You Marketing With A Mask On?

by Juho Tunkelo October 18, 2011

Tweet Hey friend, Let me ask you something a tiny bit controversial today: What’s moving the big tides around the world? What created the Arab Spring? What’s animating the Occupy Wall Street protestors? What created the 2008 financial meltdown? What’s shaking the entire European economy right now? Just one word… EMOTION. So why conceal it [...]

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Did Apple Just Fire Their Copywriter?

by Juho Tunkelo October 5, 2011

Tweet I just got done watching the new iPhone 4S videos, pieces of the keynote, and the inevitable ads and such coming out of yesterday’s Apple event. And boy, is the difference stark or what. I bet nobody expected such a difference, even with Jobs out of the picture. It almost seemed like they were [...]

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