Persuasion When Cynicism Sabotages Your Marketing: The Fitness Trainer’s Dilemma Think about the fitness trainer who has grown cynical after years and years in the industry. They’ve seen countless clients start strong in January only to drop off by February. Over time, they’ve developed a belief that most people “don’t really want to do the work” an Written by Juho Tunkelo May 1, 2025May 1, 2025 Saving Bookmark this article Bookmarked
Copywriting Persuasion How to Make Someone Change Their Mind So… Is it even possible to make someone change their mind… ? Written by Juho Tunkelo March 24, 2025March 24, 2025 Saving Bookmark this article Bookmarked
Copywriting Persuasion ”Empathy Always Wins” The mystery of deeply relating to a complete stranger… the short version. 😉 Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked
Artificial Intelligence Persuasion Coherent Narrative: The Ultimate Goal of Humans & Marketers! Turns out us humans prefer to be very tightly defined in a box, and it took AI to say it out loud… And of course this is significant for us marketers – how can we nudge that inner narrative towards a brighter future… assisted by a product or service… Let’s have a few words Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked
Copywriting Persuasion Philosophy How to Read Minds and Sell Subconsciously You know what? Being a copywriter comes with some pretty interesting baggage. It’s not something you choose really… it chooses you. I for one have this talent, this tendency, proclivity even… One that’s awesome for my clients, and not always easy for me (or the people in my life) Basically, Written by Juho Tunkelo December 10, 2023December 10, 2023 Saving Bookmark this article Bookmarked
