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Category Archives for "Copywriting"playing with fiery words
All Copy Does NOT Need to Be Turbo Charged
Some “fresh” (a.k.a. newbie) copywriters seem to think “business opportunity” copy is the ONLY kind there is… Possibly because it’s the only kind they’ve seen, and it’s where they model from (sadly, it’s also where they get their misunderstandings from). And there IS a definite charm to biz opp copy, no doubt about it. It […]
I double dare you...Sneak Preview: The Can’t-Miss Sales Persuasion Event In Europe!
You know what? You’ve heard about all the great marketing events in the U.S. right? There’s MFA Live, the Halbert memorial event, Traffic & Conversion every year… on and on it goes. But WHERE are the European high class events for people serious about their growth? Well that’s what me and some of my business […]
I double dare you...The Three Beliefs You Need To Make A Sale
Have you heard these statements before: “Sales is a transfer of belief” or… “Sales is a transfer of certainty” Well, the people saying that are… not wrong! But as a copywriter, I tend to look at it as a three-part deal. Press play to hear my take on this… So to recap, you’ll need to […]
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The Peace of Mind Formula for Marketers
Now what’s the most common dilemma I hear from my copywriting students? Is it that it’s hard to nail down a compelling story? Nope. Is it that coming up with a curiosity generating headline is hard? Nope. Is it that writing the close is difficult and feels icky, perhaps? Again, nope. So what is it? […]
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When Did You Last Get Your Sales Copy Tuned Up?
It’s one of those things – you may not notice until it’s too late and you’ve tried everything else. You may have run the same ineffective or semi effective copy on your web site, emails and everywhere… and one day you wake and wonder why the sales isn’t pouring in 🙂 Much like weigh gain, […]
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