Copywriting I Know Kung Fu! “I know kung fu!” That’s what Neo says in The Matrix when he suddenly realizes that he is all of a sudden a complete Bruce Lee clone who can kick ass with the best of them. That is not far from the feeling you get when you finally have what I call copy consciousness. And Written by Juho Tunkelo February 20, 2022February 20, 2022
Copywriting The Secret Job Of The Copywriter It is sometimes baffling to realize just how MUCH people misunderstand the job of the copywriter. (And to be 100% real here, the #1 reason why a copy project might go sideways. It doesn’t happen often, but 99.99% of the time this is the reason) So what is that job? It is not to pander Written by Juho Tunkelo February 17, 2022February 18, 2022
Copywriting Lifestyle Four Espressos Down the Drain There used to be a top notch barista I used to visit every Saturday, like clockwork. And when I say top notch, I mean actual prize winning #1 in the country and beyond. I did like his espressos of course, it was part of a weekend routine I had along with a specific journaling method Written by Juho Tunkelo November 24, 2021November 28, 2021
Copywriting Persuasion Carcast: Got a Mental Model of Your Ideal Client? So what’s the deep… deep… DEEP undercover way to “get to your customer”? To almost read their mind, and have them know that we have their dream solution? ‘ Well, deep mental modeling is where it’s at! Have you created yours yet…? Stirred some thoughts? Written by Juho Tunkelo September 19, 2021September 19, 2021
Copywriting Internet Marketing Success The Invisible Work in Copywriting If you missed my recent post about the ‘Invisible Work’ and how it helps you charge more for your services, you can check it out here so you know what this whole concept is about. So in a nutshell, we’re talking about the value of showcasing the things you do that people don’t kn Written by Juho Tunkelo September 13, 2021September 13, 2021
