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Category Archives for "Copywriting"playing with fiery words
The Peace of Mind Formula for Marketers
Now what’s the most common dilemma I hear from my copywriting students? Is it that it’s hard to nail down a compelling story? Nope. Is it that coming up with a curiosity generating headline is hard? Nope. Is it that writing the close is difficult and feels icky, perhaps? Again, nope. So what is it? […]
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When Did You Last Get Your Sales Copy Tuned Up?
It’s one of those things – you may not notice until it’s too late and you’ve tried everything else. You may have run the same ineffective or semi effective copy on your web site, emails and everywhere… and one day you wake and wonder why the sales isn’t pouring in 🙂 Much like weigh gain, […]
I dare you to continue...CarCast – Hitting The Sweet Spot!
There’s this concept in tennis I’ve found very useful in business, as well. In fact, if you’ve been with me a long time you may remember I once wrote a report called the Sweet Spot Report. 😉 Incidentally, it also carried some of the best copy I wrote in… 2008, I think. How about this […]
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The Return of Long Form Copy
So… everyone just LOOOVES to complain about long copy, right? “Nobody, I mean NOBODY has the time to read it” “Nobody cares to stop for that long during their busy day” “I’d fall asleep half way through if I tried, ha ha…” EXCEPT… When you’re actually interested in the subject matter. When you’re pulled in by […]
I dare you to continue...How It Clicked For Me: Writing Copy That Sells Anything
So here’s a short version of my journey: how I ‘got it’. A.k.a. how to write copy that sells anything. I don’t talk about my journey as much as I perhaps should, but since people keep asking me, I’m starting to concede there could be some value to it. First off… I dove head first into it, […]
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