Juho Tunkelo's articles Copywriting Persuasion How to Make Someone Change Their Mind So… Is it even possible to make someone change their mind… ? Written by Juho Tunkelo March 24, 2025March 24, 2025 Saving Bookmark this article Bookmarked Copywriting Persuasion ”Empathy Always Wins” The mystery of deeply relating to a complete stranger… the short version. 😉 Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked Artificial Intelligence Persuasion Coherent Narrative: The Ultimate Goal of Humans & Marketers! Turns out us humans prefer to be very tightly defined in a box, and it took AI to say it out loud… And of course this is significant for us marketers – how can we nudge that inner narrative towards a brighter future… assisted by a product or service… Let’s have a few words Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked Conversion Copywriting Why I love Direct Response Marketing (and why you should too) Like it or not it’s human nature To want response When you talk to your significant other, you want response. Or it’s not really going anywhere is it 🙂 When you put out a piece of content you want to see that response The sooner the better, the bigger the better That’s why social media Written by Juho Tunkelo June 28, 2024June 28, 2024 Saving Bookmark this article Bookmarked Conversion All Leads Are Not Created Equal (Or Free) All leads are not created equal. #3 – Leads who opted in for passing self-interest or due to intrigue; typically exclusive content. #2 – Leads who already spent some time with you – on a call, a webinar, consumed some deep content. #1 – Leads who already bought something from Written by Juho Tunkelo January 15, 2024January 15, 2024 Saving Bookmark this article Bookmarked Copywriting Persuasion Philosophy How to Read Minds and Sell Subconsciously You know what? Being a copywriter comes with some pretty interesting baggage. It’s not something you choose really… it chooses you. I for one have this talent, this tendency, proclivity even… One that’s awesome for my clients, and not always easy for me (or the people in my life) Basically, Written by Juho Tunkelo December 10, 2023December 10, 2023 Saving Bookmark this article Bookmarked Copywriting The Problem with Deep Work What I’ve noticed as a copywriter is that the current climate in the world, media and everything else is such that it really doesn’t support deep work. You could even make the argument that it is antithetical to deep work such as writing, researching, copywriting certainly… Anything that requi Written by Juho Tunkelo November 3, 2023November 3, 2023 Saving Bookmark this article Bookmarked Success Trends What Really Sells During A Recession? Okay sure, let’s rip off the bandaid and call it for what it is. Downturn, slowdown, whatever… a recession is about to set in by all indications. But does that mean you’ll need to just shut off and just wait it out? No sir, fortunes are made during tough times too. For instance: * Freelancing Written by Juho Tunkelo October 15, 2023October 15, 2023 Saving Bookmark this article Bookmarked Copywriting Success Take the 100 Step Challenge: How Conditioning Boosts Your Marketing So here’s a question you may not have had to answer so far. But it’s an important one I guarantee you. So… How many sales letters have you pounded out on your trusty keyboard so far? A handful, maybe twenty? Or perhaps a full fifty? Or… have you joined the coveted hundred-let Written by Juho Tunkelo July 1, 2023July 1, 2023 Saving Bookmark this article Bookmarked Copywriting Anything Worth Doing is Worth Doing Successfully You know the saying: “Anything worth doing is worth doing poorly at first.” Right? Personally, I think the better way to look at it is: “Anything worth doing is worth doing successfully!” So what that means is when you sit out to do something that is important to you and you wanted t Written by Juho Tunkelo April 5, 2023April 5, 2023 Saving Bookmark this article Bookmarked Copywriting Internet Marketing How to Guarantee Your Next Product Sells Like Crazy Trying to do product creation and product marketing it at the same time will bring you lukewarm results at best. At worst, you’ll end up with a cringe-inducing dud. Do you know what I mean? Would you rather avoid such horrific embarrassment? Cool, let’s see about that. So let’s say Written by Juho Tunkelo February 13, 2023February 13, 2023 Saving Bookmark this article Bookmarked Copywriting Success The 30-Day Challenge to Become A Better Copywriter Do you REALLY want to become a a better copywriter.. actually an incredible one? Here’s a challenge that helps you upgrade your craft in record time! All it takes is investing just three 20 minute blocks each day. Yes, an hour a day. But what’s an hour? You’ll waste an hour just scrolling Written by Juho Tunkelo February 11, 2023February 11, 2023 Saving Bookmark this article Bookmarked Loading Load more
Copywriting Persuasion How to Make Someone Change Their Mind So… Is it even possible to make someone change their mind… ? Written by Juho Tunkelo March 24, 2025March 24, 2025 Saving Bookmark this article Bookmarked
Copywriting Persuasion ”Empathy Always Wins” The mystery of deeply relating to a complete stranger… the short version. 😉 Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked
Artificial Intelligence Persuasion Coherent Narrative: The Ultimate Goal of Humans & Marketers! Turns out us humans prefer to be very tightly defined in a box, and it took AI to say it out loud… And of course this is significant for us marketers – how can we nudge that inner narrative towards a brighter future… assisted by a product or service… Let’s have a few words Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked
Conversion Copywriting Why I love Direct Response Marketing (and why you should too) Like it or not it’s human nature To want response When you talk to your significant other, you want response. Or it’s not really going anywhere is it 🙂 When you put out a piece of content you want to see that response The sooner the better, the bigger the better That’s why social media Written by Juho Tunkelo June 28, 2024June 28, 2024 Saving Bookmark this article Bookmarked
Conversion All Leads Are Not Created Equal (Or Free) All leads are not created equal. #3 – Leads who opted in for passing self-interest or due to intrigue; typically exclusive content. #2 – Leads who already spent some time with you – on a call, a webinar, consumed some deep content. #1 – Leads who already bought something from Written by Juho Tunkelo January 15, 2024January 15, 2024 Saving Bookmark this article Bookmarked
Copywriting Persuasion Philosophy How to Read Minds and Sell Subconsciously You know what? Being a copywriter comes with some pretty interesting baggage. It’s not something you choose really… it chooses you. I for one have this talent, this tendency, proclivity even… One that’s awesome for my clients, and not always easy for me (or the people in my life) Basically, Written by Juho Tunkelo December 10, 2023December 10, 2023 Saving Bookmark this article Bookmarked
Copywriting The Problem with Deep Work What I’ve noticed as a copywriter is that the current climate in the world, media and everything else is such that it really doesn’t support deep work. You could even make the argument that it is antithetical to deep work such as writing, researching, copywriting certainly… Anything that requi Written by Juho Tunkelo November 3, 2023November 3, 2023 Saving Bookmark this article Bookmarked
Success Trends What Really Sells During A Recession? Okay sure, let’s rip off the bandaid and call it for what it is. Downturn, slowdown, whatever… a recession is about to set in by all indications. But does that mean you’ll need to just shut off and just wait it out? No sir, fortunes are made during tough times too. For instance: * Freelancing Written by Juho Tunkelo October 15, 2023October 15, 2023 Saving Bookmark this article Bookmarked
Copywriting Success Take the 100 Step Challenge: How Conditioning Boosts Your Marketing So here’s a question you may not have had to answer so far. But it’s an important one I guarantee you. So… How many sales letters have you pounded out on your trusty keyboard so far? A handful, maybe twenty? Or perhaps a full fifty? Or… have you joined the coveted hundred-let Written by Juho Tunkelo July 1, 2023July 1, 2023 Saving Bookmark this article Bookmarked
Copywriting Anything Worth Doing is Worth Doing Successfully You know the saying: “Anything worth doing is worth doing poorly at first.” Right? Personally, I think the better way to look at it is: “Anything worth doing is worth doing successfully!” So what that means is when you sit out to do something that is important to you and you wanted t Written by Juho Tunkelo April 5, 2023April 5, 2023 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing How to Guarantee Your Next Product Sells Like Crazy Trying to do product creation and product marketing it at the same time will bring you lukewarm results at best. At worst, you’ll end up with a cringe-inducing dud. Do you know what I mean? Would you rather avoid such horrific embarrassment? Cool, let’s see about that. So let’s say Written by Juho Tunkelo February 13, 2023February 13, 2023 Saving Bookmark this article Bookmarked
Copywriting Success The 30-Day Challenge to Become A Better Copywriter Do you REALLY want to become a a better copywriter.. actually an incredible one? Here’s a challenge that helps you upgrade your craft in record time! All it takes is investing just three 20 minute blocks each day. Yes, an hour a day. But what’s an hour? You’ll waste an hour just scrolling Written by Juho Tunkelo February 11, 2023February 11, 2023 Saving Bookmark this article Bookmarked
