Juho Tunkelo's articles Internet Marketing 20 Crazy Years of Internet Marketing… Phew! “Unbelievable…” “Unreal..” “WTF… Dude!” That was me exclaiming to nobody in particular besides my morning espresso buddies at a Helsinki coffee shop. They glanced at me… I shrugged… we all took another sip. So why the extraneous caffeinated Written by Juho Tunkelo September 11, 2025September 11, 2025 Saving Bookmark this article Bookmarked Copywriting Internet Marketing Why I Paid 3600 Bucks For A Newsletter So yeah. I just realized I’ve paid 3600 dollars for a single newsletter. A newsletter. Sent to me once a month. Just once. A simple PDF. Most ’normies’ consider newsletters free and somewhat useless. And yet… I’m completely happy having spent that 3600 bucks on a monthly newsletter. Why?! Written by Juho Tunkelo August 31, 2025August 31, 2025 Saving Bookmark this article Bookmarked Persuasion When Cynicism Sabotages Your Marketing: The Fitness Trainer’s Dilemma Think about the fitness trainer who has grown cynical after years and years in the industry. They’ve seen countless clients start strong in January only to drop off by February. Over time, they’ve developed a belief that most people “don’t really want to do the work” an Written by Juho Tunkelo May 1, 2025May 1, 2025 Saving Bookmark this article Bookmarked Copywriting Persuasion How to Make Someone Change Their Mind So… Is it even possible to make someone change their mind… ? Written by Juho Tunkelo March 24, 2025March 24, 2025 Saving Bookmark this article Bookmarked Copywriting Persuasion ”Empathy Always Wins” The mystery of deeply relating to a complete stranger… the short version. 😉 Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked Artificial Intelligence Persuasion Coherent Narrative: The Ultimate Goal of Humans & Marketers! Turns out us humans prefer to be very tightly defined in a box, and it took AI to say it out loud… And of course this is significant for us marketers – how can we nudge that inner narrative towards a brighter future… assisted by a product or service… Let’s have a few words Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked Conversion Copywriting Why I love Direct Response Marketing (and why you should too) Like it or not it’s human nature To want response When you talk to your significant other, you want response. Or it’s not really going anywhere is it 🙂 When you put out a piece of content you want to see that response The sooner the better, the bigger the better That’s why social media Written by Juho Tunkelo June 28, 2024June 28, 2024 Saving Bookmark this article Bookmarked Conversion All Leads Are Not Created Equal (Or Free) All leads are not created equal. #3 – Leads who opted in for passing self-interest or due to intrigue; typically exclusive content. #2 – Leads who already spent some time with you – on a call, a webinar, consumed some deep content. #1 – Leads who already bought something from Written by Juho Tunkelo January 15, 2024January 15, 2024 Saving Bookmark this article Bookmarked Copywriting Persuasion Philosophy How to Read Minds and Sell Subconsciously You know what? Being a copywriter comes with some pretty interesting baggage. It’s not something you choose really… it chooses you. I for one have this talent, this tendency, proclivity even… One that’s awesome for my clients, and not always easy for me (or the people in my life) Basically, Written by Juho Tunkelo December 10, 2023December 10, 2023 Saving Bookmark this article Bookmarked Copywriting The Problem with Deep Work What I’ve noticed as a copywriter is that the current climate in the world, media and everything else is such that it really doesn’t support deep work. You could even make the argument that it is antithetical to deep work such as writing, researching, copywriting certainly… Anything that requi Written by Juho Tunkelo November 3, 2023November 3, 2023 Saving Bookmark this article Bookmarked Success Trends What Really Sells During A Recession? Okay sure, let’s rip off the bandaid and call it for what it is. Downturn, slowdown, whatever… a recession is about to set in by all indications. But does that mean you’ll need to just shut off and just wait it out? No sir, fortunes are made during tough times too. For instance: * Freelancing Written by Juho Tunkelo October 15, 2023October 15, 2023 Saving Bookmark this article Bookmarked Copywriting Success Take the 100 Step Challenge: How Conditioning Boosts Your Marketing So here’s a question you may not have had to answer so far. But it’s an important one I guarantee you. So… How many sales letters have you pounded out on your trusty keyboard so far? A handful, maybe twenty? Or perhaps a full fifty? Or… have you joined the coveted hundred-let Written by Juho Tunkelo July 1, 2023July 1, 2023 Saving Bookmark this article Bookmarked Loading Load more
Internet Marketing 20 Crazy Years of Internet Marketing… Phew! “Unbelievable…” “Unreal..” “WTF… Dude!” That was me exclaiming to nobody in particular besides my morning espresso buddies at a Helsinki coffee shop. They glanced at me… I shrugged… we all took another sip. So why the extraneous caffeinated Written by Juho Tunkelo September 11, 2025September 11, 2025 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing Why I Paid 3600 Bucks For A Newsletter So yeah. I just realized I’ve paid 3600 dollars for a single newsletter. A newsletter. Sent to me once a month. Just once. A simple PDF. Most ’normies’ consider newsletters free and somewhat useless. And yet… I’m completely happy having spent that 3600 bucks on a monthly newsletter. Why?! Written by Juho Tunkelo August 31, 2025August 31, 2025 Saving Bookmark this article Bookmarked
Persuasion When Cynicism Sabotages Your Marketing: The Fitness Trainer’s Dilemma Think about the fitness trainer who has grown cynical after years and years in the industry. They’ve seen countless clients start strong in January only to drop off by February. Over time, they’ve developed a belief that most people “don’t really want to do the work” an Written by Juho Tunkelo May 1, 2025May 1, 2025 Saving Bookmark this article Bookmarked
Copywriting Persuasion How to Make Someone Change Their Mind So… Is it even possible to make someone change their mind… ? Written by Juho Tunkelo March 24, 2025March 24, 2025 Saving Bookmark this article Bookmarked
Copywriting Persuasion ”Empathy Always Wins” The mystery of deeply relating to a complete stranger… the short version. 😉 Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked
Artificial Intelligence Persuasion Coherent Narrative: The Ultimate Goal of Humans & Marketers! Turns out us humans prefer to be very tightly defined in a box, and it took AI to say it out loud… And of course this is significant for us marketers – how can we nudge that inner narrative towards a brighter future… assisted by a product or service… Let’s have a few words Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked
Conversion Copywriting Why I love Direct Response Marketing (and why you should too) Like it or not it’s human nature To want response When you talk to your significant other, you want response. Or it’s not really going anywhere is it 🙂 When you put out a piece of content you want to see that response The sooner the better, the bigger the better That’s why social media Written by Juho Tunkelo June 28, 2024June 28, 2024 Saving Bookmark this article Bookmarked
Conversion All Leads Are Not Created Equal (Or Free) All leads are not created equal. #3 – Leads who opted in for passing self-interest or due to intrigue; typically exclusive content. #2 – Leads who already spent some time with you – on a call, a webinar, consumed some deep content. #1 – Leads who already bought something from Written by Juho Tunkelo January 15, 2024January 15, 2024 Saving Bookmark this article Bookmarked
Copywriting Persuasion Philosophy How to Read Minds and Sell Subconsciously You know what? Being a copywriter comes with some pretty interesting baggage. It’s not something you choose really… it chooses you. I for one have this talent, this tendency, proclivity even… One that’s awesome for my clients, and not always easy for me (or the people in my life) Basically, Written by Juho Tunkelo December 10, 2023December 10, 2023 Saving Bookmark this article Bookmarked
Copywriting The Problem with Deep Work What I’ve noticed as a copywriter is that the current climate in the world, media and everything else is such that it really doesn’t support deep work. You could even make the argument that it is antithetical to deep work such as writing, researching, copywriting certainly… Anything that requi Written by Juho Tunkelo November 3, 2023November 3, 2023 Saving Bookmark this article Bookmarked
Success Trends What Really Sells During A Recession? Okay sure, let’s rip off the bandaid and call it for what it is. Downturn, slowdown, whatever… a recession is about to set in by all indications. But does that mean you’ll need to just shut off and just wait it out? No sir, fortunes are made during tough times too. For instance: * Freelancing Written by Juho Tunkelo October 15, 2023October 15, 2023 Saving Bookmark this article Bookmarked
Copywriting Success Take the 100 Step Challenge: How Conditioning Boosts Your Marketing So here’s a question you may not have had to answer so far. But it’s an important one I guarantee you. So… How many sales letters have you pounded out on your trusty keyboard so far? A handful, maybe twenty? Or perhaps a full fifty? Or… have you joined the coveted hundred-let Written by Juho Tunkelo July 1, 2023July 1, 2023 Saving Bookmark this article Bookmarked
