Success Technology Dude… What’s Your Actual Business? I’ve had this exact conversation quite a few times with budding entrepreneurs looking for advice, guidance and of course some marketing power… …and for some reason, it almost always ends up going to same way. 🙂 I wish it didn’t… but hey, let’s at least examine this a b Written by Juho Tunkelo October 21, 2022October 21, 2022 Saving Bookmark this article Bookmarked
Copywriting Lifestyle Persuasion Jordan Peterson as Seen Through the Eyes of a Copywriter So I saw the controversial psychologist and speaker Jordan Peterson last night, right here in the damp, dark but still beautiful Helsinki, Finland. 😉 He may be controversial, but he still filled an ice hockey arena seemingly effortlessly. Audience mostly 20-35 year old males, but there were the o Written by Juho Tunkelo October 10, 2022October 10, 2022 Saving Bookmark this article Bookmarked
Conversion David Guetta the Master Marketer? Have you heard? or should I say have you seen David Guetta live? Yes, I’m talking about the French DJ and electronic music producer whose songs you’ve probably heard ad nauseam but didn’t know it. Anyway, out of the corner of my eye I caught one of his new remixes on an old dance Written by Juho Tunkelo August 15, 2022August 15, 2022 Saving Bookmark this article Bookmarked
Copywriting Why People Put Off Writing It’s intimate It’s hard… It really requires opening up Taking a risk You may say it’s not your forte, and that may be You may blame it on the writing part But that part’s usually pretty easy Once you know what to say Who to say it to What effect you want it to have Written by Juho Tunkelo August 3, 2022August 3, 2022 Saving Bookmark this article Bookmarked
Conversion Persuasion Landing Page Testing Revisited: Know Your Minimum Buyer Requirements! This is a reprint article from 2014 I think, but the message never gets old so I wanted some of my current clients to see it… 🙂 To get right to the meat of it: “Service the mind and the needs of your customer, instead of treating them like an engineer.” Let’s explore whe Written by Juho Tunkelo May 10, 2022May 10, 2022 Saving Bookmark this article Bookmarked
