Okay buddy. Time for a heart-to-heart. Well, at least a fireside chat. Oh who am I kidding, it’s a damn monologue. But the topic is super important for entrepreneurs, so here goes: Stirred a thought or two? Leave a comment, will ya!
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Now what’s the most common dilemma I hear from my copywriting students? Is it that it’s hard to nail down a compelling story? Nope. Is it that coming up with a curiosity generating headline is hard? Nope. Is it that writing the close is difficult and feels icky, perhaps? Again, nope. So what is it? […]
I dare you to continue...Hey! It’s been waaaaay long since my last CarCast.. or any kind of video at all. Sorry about that. Even this one’s been kicking around for a while until I finally got around to publishing it. I’ll explain more soon, but for now see this one if you’ve EVER come across a tight spot in […]
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RRI what’s that? Another abstract, unnecessary acronym huh? Not at all. Let’s get into this… RRI = Randomly Reinforced Behavior This means basically what’s happening in social media today. And to some extent, in email as well… It means your audience is regularly liking, hearting, ‘wow’-ing, opening stuff… It may be random but they’re doing SOMETHING, […]
I dare you to continue...One fine morning… inspiration struck again. And yeah, I’m pretty sure it wasn’t just my customarily mega strong Ecuadorian espresso. 😉 So I flipped on the dashcam and recorded this little rant for you: Now don’t be a stranger, leave a comment below. Laters!
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