Competitive vs Creative
So here’s another quick but important point for all entrepreneurs, solopreneurs, wannapreneurs… or even the seasoned biz owners who need that reminder on the fundamentals…
I double dare you...
The Copywriter’s Crucible
So it happened again. With most demanding projects, it happens at some point. I’d done all the research, put together all the pieces, the sales
I double dare you...The Persuasive Copy Checklist
Here’s a quick recording from the 2018 Private Island Masterclass workshop we held with Mr Pete Dunn. This is a quick 15 minute rundown of
I double dare you...Marketing Fundamentals: Put Audience First!
Now listen to this: there is a very specific topic that’s very, VERY important if you want to maximize your results using direct response marketing…
I double dare you...How to Write Copy That Converts… Even Unconsciously!
You know what… against my usual own advice, I’m not going to do a hard sell on this recording. Not this time. Because if this
I double dare you...