Is Your Marketing Truly Up To Date?
What you know about marketing may be right and valid… but is it up to date? The two are really two very different things…
I double dare you...
Competitive vs Creative
So here’s another quick but important point for all entrepreneurs, solopreneurs, wannapreneurs… or even the seasoned biz owners who need that reminder on the fundamentals…
I double dare you...The Copywriter’s Crucible
So it happened again. With most demanding projects, it happens at some point. I’d done all the research, put together all the pieces, the sales
I double dare you...The Persuasive Copy Checklist
Here’s a quick recording from the 2018 Private Island Masterclass workshop we held with Mr Pete Dunn. This is a quick 15 minute rundown of
I double dare you...Marketing Fundamentals: Put Audience First!
Now listen to this: there is a very specific topic that’s very, VERY important if you want to maximize your results using direct response marketing…
I double dare you...