Copywriting Persuasion Carcast: Got a Mental Model of Your Ideal Client? So what’s the deep… deep… DEEP undercover way to “get to your customer”? To almost read their mind, and have them know that we have their dream solution? ‘ Well, deep mental modeling is where it’s at! Have you created yours yet…? Stirred some thoughts? Written by Juho Tunkelo September 19, 2021September 19, 2021
Copywriting Internet Marketing Success The Invisible Work in Copywriting If you missed my recent post about the ‘Invisible Work’ and how it helps you charge more for your services, you can check it out here so you know what this whole concept is about. So in a nutshell, we’re talking about the value of showcasing the things you do that people don’t kn Written by Juho Tunkelo September 13, 2021September 13, 2021
Copywriting CarCast Returns: Build That Vault! Hey! It’s time for the triumphant return of the CarCast. New car, who dis? ? I have a few fiery things to say about the state of marketing today, and well, a few other things… here’s the throat clearing part, so let’s go! Stirred a thought or two? Leave a comment here, or on Written by Juho Tunkelo September 1, 2021September 1, 2021
Conversion Success How to Highlight Your Invisible Work to Charge More Here’s something so often overlooked, and I keep coming back to it when I train budding entrepreneurs, especially on their critical-for-profit issues. That is: how to raise the perceived value of their service offering! And if you know anything about copy… well, this is a job MADE for th Written by Juho Tunkelo August 18, 2021September 6, 2021
Philosophy Success Creative or Competitive? So which is more important? Sorry about the shirt choice, hurts my eyes too haha… Written by Juho Tunkelo July 17, 2020July 17, 2020
