Marketing Fundamentals: Put Audience First!
Now listen to this: there is a very specific topic that’s very, VERY important if you want to maximize your results using direct response marketing…
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How to Write Copy That Converts… Even Unconsciously!
You know what… against my usual own advice, I’m not going to do a hard sell on this recording. Not this time. Because if this
I double dare you...Open Kimono: My iPhone Apps for Actual Business Productivity
Here’s a list of apps I actually use, if not daily, on a continuous basis to run my business and life. These are all Apple
I double dare you...What’s Really a Lead… In the Real World?
What’s really a lead, in the world of business? Is it someone who downloaded some free PDF guide from you? Is it someone who’s damn
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Three Surprising Traits of Super Successful Copywriters
Let’s look at three surprising traits of truly successful copywriters (and all marketers really, let’s be honest). If you look at some of the newcomer,
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