So I’m currently reading Principles by Ray Dalio. It’s all about upgrading, updating and adding new mental models. So you’ll tackle every problem or situation correctly Seems to work for Elon Musk 🙂 What most people do though: They succeed with ONE model and try to ram it into everything! So you had a successful […]
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So this thing comes up with my private clients every once in a while. Well, more like clockwork. Just a matter of time before it creeps up. 🙂 They press me and press me for whatever might be THE most powerful sales generating thing RIGHT NOW on the interwebs. That ONE THING that makes everything […]
I dare you to continue...Hey! It’s been a few weeks now, but I wanted to relay a few things from the Venice Marketing Summit for you guys to munch on. I have to say, the quality of information presented actually exceeded my expectations, and that doesn’t happen often. That’s all folks. See you at the next one!
I dare you to continue...Here’s the beginning of something very exciting to me. A combined workshop/mastermind for both spoken and written sales persuasion (as in, copywriting). I’m teaming up with sales trainer extraordinaire for this one, Pete Dunn. Go ahead, watch the intro video to get inspired: And THEN, go and devour the details at the introductory site right […]
I dare you to continue...Have you heard these statements before: “Sales is a transfer of belief” or… “Sales is a transfer of certainty” Well, the people saying that are… not wrong! But as a copywriter, I tend to look at it as a three-part deal. Press play to hear my take on this… So to recap, you’ll need to […]
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