Copywriting Give Them What They Want, Then What They Need Here’s an important topic to consider, especially when selling or writing copy to corporates. Sometimes you have to temper the instinct to go for the jugular… and give your prospects what they want and expect first. After that, the road may be considerably smoother. Written by Juho Tunkelo October 25, 2014October 25, 2014 Saving Bookmark this article Bookmarked