Category Archives for "Persuasion"

Can Great Marketing Redeem A Bad Product?

I hear these ‘armchair marketer’ comments from time to time. “The marketing on that product launch was SO good the product could have been anything at all and people would have still bought it…” or… “That Mission Impossible movie could have had Tom Cruise playing with matches for 90 minutes and it still would have made $100M […]

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