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Category Archives for "Persuasion"

Deal Making Basics for Aspiring Copywriters

Hey there. Once in a while an aspiring freelance copywriter comes along and asks for advice: How to close some of those elusive, high paying, credibility boosting copywriting deals. Here’s my usual advice, condensed into four important basic points. 1. Never… EVER give a quote right off the bat! This is a rookie mistake… and […]

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Can Great Marketing Redeem A Bad Product?

I hear these ‘armchair marketer’ comments from time to time. “The marketing on that product launch was SO good the product could have been anything at all and people would have still bought it…” or… “That Mission Impossible movie could have had Tom Cruise playing with matches for 90 minutes and it still would have made $100M […]

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