Category Archives for "Persuasion"

Don’t Play Too Hard To Get… To Get Sales!

Internet marketers can really be a funny bunch. Once a new strategy starts to show signs of working really really well… people just start using it without giving much thought to how it might work for the business. Copying without thinking. It would be funny if it weren’t so head-scratchingly self-sabotaging to their business success… One such […]

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Can Great Marketing Redeem A Bad Product?

I hear these ‘armchair marketer’ comments from time to time. “The marketing on that product launch was SO good the product could have been anything at all and people would have still bought it…” or… “That Mission Impossible movie could have had Tom Cruise playing with matches for 90 minutes and it still would have made $100M […]

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