Persuasion When Cynicism Sabotages Your Marketing: The Fitness Trainer’s Dilemma Think about the fitness trainer who has grown cynical after years and years in the industry. They’ve seen countless clients start strong in January only to drop off by February. Over time, they’ve developed a belief that most people “don’t really want to do the work” an Written by Juho Tunkelo May 1, 2025May 1, 2025 Saving Bookmark this article Bookmarked
Copywriting Persuasion How to Make Someone Change Their Mind So… Is it even possible to make someone change their mind… ? Written by Juho Tunkelo March 24, 2025March 24, 2025 Saving Bookmark this article Bookmarked
Copywriting Persuasion ”Empathy Always Wins” The mystery of deeply relating to a complete stranger… the short version. 😉 Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked
Artificial Intelligence Persuasion Coherent Narrative: The Ultimate Goal of Humans & Marketers! Turns out us humans prefer to be very tightly defined in a box, and it took AI to say it out loud… And of course this is significant for us marketers – how can we nudge that inner narrative towards a brighter future… assisted by a product or service… Let’s have a few words Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked
Conversion Copywriting Why I love Direct Response Marketing (and why you should too) Like it or not it’s human nature To want response When you talk to your significant other, you want response. Or it’s not really going anywhere is it 🙂 When you put out a piece of content you want to see that response The sooner the better, the bigger the better That’s why social media Written by Juho Tunkelo June 28, 2024June 28, 2024 Saving Bookmark this article Bookmarked
