Conversion Persuasion Landing Page Testing Revisited: Know Your Minimum Buyer Requirements! This is a reprint article from 2014 I think, but the message never gets old so I wanted some of my current clients to see it… 🙂 To get right to the meat of it: “Service the mind and the needs of your customer, instead of treating them like an engineer.” Let’s explore whe Written by Juho Tunkelo May 10, 2022May 10, 2022
Success The all-rented lifestyle, way of the future? Right?! You’ve seen all the great case studies about how Uber means nobody will own cars in the future. And how everyone’s now renting their place instead of buying because it’s better to free up cash. Well, do you have cash lying around then, or new burgeoning investments? Thought Written by Juho Tunkelo March 13, 2022March 13, 2022
Internet Marketing Why obsess over an aggressive marketer making the rounds? Some people really get overly sensitive seeing a marketer marketing their stuff aggressively. You know, those Tai Lopez types who all of a sudden are EVERYWHERE in your feed, bombarding you on YouTube, Facebook, Instagram and email to boot… “Oh, I see their ads everywhere it’s so a Written by Juho Tunkelo March 13, 2022March 13, 2022
Copywriting I Know Kung Fu! “I know kung fu!” That’s what Neo says in The Matrix when he suddenly realizes that he is all of a sudden a complete Bruce Lee clone who can kick ass with the best of them. That is not far from the feeling you get when you finally have what I call copy consciousness. And Written by Juho Tunkelo February 20, 2022February 20, 2022
Copywriting The Secret Job Of The Copywriter It is sometimes baffling to realize just how MUCH people misunderstand the job of the copywriter. (And to be 100% real here, the #1 reason why a copy project might go sideways. It doesn’t happen often, but 99.99% of the time this is the reason) So what is that job? It is not to pander Written by Juho Tunkelo February 17, 2022February 18, 2022
