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Competitive vs Creative
So here’s another quick but important point for all entrepreneurs, solopreneurs, wannapreneurs… or even the seasoned biz owners who need that reminder on the fundamentals…
I double dare you...The Copywriter’s Crucible
So it happened again. With most demanding projects, it happens at some point. I’d done all the research, put together all the pieces, the sales
I double dare you...The Persuasive Copy Checklist
Here’s a quick recording from the 2018 Private Island Masterclass workshop we held with Mr Pete Dunn. This is a quick 15 minute rundown of
I double dare you...Marketing Fundamentals: Put Audience First!
Now listen to this: there is a very specific topic that’s very, VERY important if you want to maximize your results using direct response marketing…
I double dare you...How to Write Copy That Converts… Even Unconsciously!
You know what… against my usual own advice, I’m not going to do a hard sell on this recording. Not this time. Because if this
I double dare you...