Copywriting Copywriting Is Engineering (In A Way) I’ve seen people mistake copywriting for prose. They go on and on and on… without a single thought to how excruciating it is to read. Others mistake copy for carnival barker hype. They cram every sentence full of inappropriate adjectives that only distract from what’s being sold. Others yet tr Written by Juho Tunkelo August 31, 2015August 31, 2015 Saving Bookmark this article Bookmarked
Copywriting CarCast: Begin Your Pitch Powerfully It’s time for another carcast on something crucial to your sales pitch… Something that came to me as I tried to watch a new series on Netflix… Check it out, it’s just a couple of minutes of a sunny, bumpy ride inside my Audi 😉 So whatever you do, make sure the opening e Written by Juho Tunkelo August 17, 2015August 17, 2015 Saving Bookmark this article Bookmarked
Copywriting The Copyist Returns! I know it’s been forever since the latest PDF newsletter. The reason is a long story I won’t bore you with… Anyway, this one’s got all kinds of under-the-counter stuff: 36 secret questions that generate intimacy Persuasion masterclass from Francis Underwood 28 select words th Written by Juho Tunkelo August 10, 2015August 10, 2015 Saving Bookmark this article Bookmarked
Conversion Copywriting CarCast: The Only Three Reasons Why People Buy From You It’s summer time over here in Finland and that means… CarCasts are back! 🙂 Endless summer, endless sunlight, endless insights right on video. Alrighty, here goes. The three core Reasons Why people buy from you (or don’t), deciphered. Enjoy… and while you’re at it, Su Written by Juho Tunkelo June 11, 2015June 11, 2015 Saving Bookmark this article Bookmarked
Copywriting 13 Habits of World-Class Copywriters You know… there’s copywriting and then there’s Copywriting. It sounds weird, but through experience, the real pros do pick up certain habits that lift them above the rest and keep them in high demand. Curious yet? Let’s begin with these thirteen (woooo) habits. 1. They trust Written by Juho Tunkelo June 7, 2015June 8, 2015 Saving Bookmark this article Bookmarked
