1. Copywriting

CarCast: Begin Your Pitch Powerfully

It’s time for another carcast on something crucial to your sales pitch…

Something that came to me as Iย triedย  to watch a new series on Netflix…

Check it out, it’s just a couple of minutes of a sunny, bumpy ride inside my Audi ๐Ÿ˜‰

So whatever you do, make sure the opening elements in your pitch go right to the point, and move the pitch along.

Nobody likes a meandering, yawn-inducing, self-involved opening scene in movies… it’s not that different in your marketing copy!

Just keep moving it along…

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Comments to: CarCast: Begin Your Pitch Powerfully
  • August 17, 2015

    move the story along quickly in your copy.

    good advice, Juho. i definitely agree with this ๐Ÿ™‚

    but don’t give up on Bloodline too quickly. i watched that first season and it was excellent. well worth investing another episode’s worth of your time.

    if i recall the first episode correctly it may have dawdled somewhat. but it did use another common tactic that allows one to do this. the repeated flashforward to a dramatic scene that we can expect to encounter in an upcoming episode. this buys time on the part of the storyteller, and even though i usually don’t like to see this approach used to kick off a season (because it does seem lazy), it often gets the job done. the equivalent in copy is the promise of the “big result” that i can help you accomplish if you just stick with me long enough to appreciate my amazing build up to the offer.

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  • August 17, 2015

    Hi Stephen, thanks for your comments. Maybe I’ll give Bloodline another chance yet, though the flash forwards didn’t quite do it for me… ๐Ÿ™‚

    Reply
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