1. Copywriting

CarCast: Begin Your Pitch Powerfully

It’s time for another carcast on something crucial to your sales pitch…

Something that came to me as I tried  to watch a new series on Netflix…

Check it out, it’s just a couple of minutes of a sunny, bumpy ride inside my Audi 😉

So whatever you do, make sure the opening elements in your pitch go right to the point, and move the pitch along.

Nobody likes a meandering, yawn-inducing, self-involved opening scene in movies… it’s not that different in your marketing copy!

Just keep moving it along…

If you haven’t subscribed to my updates on YouTube yet, you can do so right here. Or even Vimeo if you prefer going there for your regular content…

Do you like Juho Tunkelo's articles? Follow on social!
People reacted to this story.
Show comments Hide comments
Comments to: CarCast: Begin Your Pitch Powerfully
  • August 17, 2015

    move the story along quickly in your copy.

    good advice, Juho. i definitely agree with this 🙂

    but don’t give up on Bloodline too quickly. i watched that first season and it was excellent. well worth investing another episode’s worth of your time.

    if i recall the first episode correctly it may have dawdled somewhat. but it did use another common tactic that allows one to do this. the repeated flashforward to a dramatic scene that we can expect to encounter in an upcoming episode. this buys time on the part of the storyteller, and even though i usually don’t like to see this approach used to kick off a season (because it does seem lazy), it often gets the job done. the equivalent in copy is the promise of the “big result” that i can help you accomplish if you just stick with me long enough to appreciate my amazing build up to the offer.

  • August 17, 2015

    Hi Stephen, thanks for your comments. Maybe I’ll give Bloodline another chance yet, though the flash forwards didn’t quite do it for me… 🙂

Write a response

Your email address will not be published. Required fields are marked *

Attach images - Only PNG, JPG, JPEG and GIF are supported.