Copywriting CopyCast #8: Buying On Emotion Hey there, long time since the last CopyCast, yeah? Here comes a new episode I was spurred on to create as I kept getting into the same discussion about what ultimately causes people to buy a certain product – or not. In short, people generally buy based on emotion and use other specifics of t Written by Juho Tunkelo February 7, 2011February 7, 2011 Saving Bookmark this article Bookmarked