Copywriting Internet Marketing The Underpants Gnomes Theory Of Marketing Lately, I’ve been noticing an unsettling trend in the Internet Marketing community. Many otherwise smart marketers have become enamored with the so-called Underpants Gnomes Theory Of Marketing. I know, it’s shocking, so we have no choice but to dig into this! The theory goes something li Written by Juho Tunkelo March 9, 2010May 24, 2010 Saving Bookmark this article Bookmarked
Copywriting Eight Great Cures for Copywriter’s Block We’ve all been there, right? Whether you’re a copywriter yourself or a business owner needing to write copy for yourself from time to time, you’ve been there. Your mind is racing with ideas when you’re not writing… but when you sit down, suddenly you just go straight to Written by Juho Tunkelo January 3, 2010January 3, 2010 Saving Bookmark this article Bookmarked
Copywriting Nobody Wants To Read Anymore.. Right? You hear it every now and then… that “nobody wants to read anymore” in this era of bite-sized chunks of media all around us, grinding us through a daily dose of YouTube, Twitter, gossip sites, and whatnot. photo credit: elbragon It sounds so logical and true, doesn’t it? The Written by Juho Tunkelo December 14, 2009December 14, 2009 Saving Bookmark this article Bookmarked
Copywriting Why Hire A Copywriter Who Knows What They’re Doing Well, it had to be proven. Illustrated. Beaten to death. But there it is: proof that sales copy needs to be crafted knowing exactly what you’re doing… in what part of the world. After you scroll down to the end of this picture (and you’re not completely aghast 🙂 ) – read m Written by Juho Tunkelo July 13, 2009July 13, 2009 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing How To Market Effectively In A Global World Hi there folks and followers! All too often, copywriters tend to forget we live in a global world. Even if they see dozens of countries in the order printouts, from their English language, one-size-fits-all promos. Hundredandthirty-howmany-countries total, not just USA, UK and Australia (although gr Written by Juho Tunkelo June 28, 2009July 21, 2013 Saving Bookmark this article Bookmarked
