Conversion Conversion Is A Process… Not An Event! So! Back to nature it is. 🙂 For a few moments anyway, to ramble on the foundations of conversion and how you should think of it. Press play and get into it: So what is the Mental Map your conversion strategy guides your customers through? Don’t have one? Let’s get started… Lea Written by Juho Tunkelo May 4, 2014May 4, 2014 Saving Bookmark this article Bookmarked