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The Importance Of Having A Customer Avatar

Do you know the secret behind every successful piece of advertising, media or entertainment? Here it comes. It is always, ALWAYS designed to be SPEAKING DIRECTLY TO SOMEONE SPECIFIC. Whether that’s conscious or unconscious, it doesn’t really matter. Some lucky people do it unconsciously
Written by Juho Tunkelo March 18, 2012March 18, 2012
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  1. Copywriting
  2. Philosophy
  3. Success

For The Love Of Text

For as long as I can remember, I’ve been in love with text. Creating it, reading, typing it, adoring it, playing with it… above all, simply creating it to see what comes out. My parents tell me I actually learned to write on a typewriter, instead of pen and paper.. I guess I was ahead
Written by Juho Tunkelo July 7, 2010July 7, 2010
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