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  1. Copywriting

Are You Marketing With A Mask On?

Hey friend, Let me ask you something a tiny bit controversial today: What’s moving the big tides around the world? What created the Arab Spring? What’s animating the Occupy Wall Street protestors? What created the 2008 financial meltdown? What’s shaking the entire European economy
Written by Juho Tunkelo October 18, 2011October 18, 2011
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  1. Copywriting

CopyCast #8: Buying On Emotion

Hey there, long time since the last CopyCast, yeah? Here comes a new episode I was spurred on to create as I kept getting into the same discussion about what ultimately causes people to buy a certain product – or not. In short, people generally buy based on emotion and use other specifics of t
Written by Juho Tunkelo February 7, 2011February 7, 2011
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