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  1. Conversion

Conversion Corner: How To Do Price Testing The Right Way

So – is price testing really possible without alienating 50% of your customers… Yes it is, if you do it THIS way. So to recap: Test price combinations against each other, not head-to-head on the same products Test as long as you need to find out how your customers like to buy, then switc
Written by Juho Tunkelo March 6, 2014March 6, 2014
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  1. Conversion

Conversion Corner: Why It Pays To Show Price Upfront

Hey! Time to bring up something I come across ALL the time as a conversion optimization pro. And that is – beating around the bush. Avoiding the issue. Skirting it. Inventing ways around it. You get the picture…  It’s all too common with online stores that are doing either ‘
Written by Juho Tunkelo August 11, 2013August 11, 2013
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