1. Conversion

Conversion Corner: How To Do Price Testing The Right Way

So – is price testing really possible without alienating 50% of your customers…

Yes it is, if you do it THIS way.

So to recap:

  • Test price combinations against each other, not head-to-head on the same products
  • Test as long as you need to find out how your customers like to buy, then switch to that pricing mode
  • Track revenue carefully, because ultimately it is the Total Revenue, retention and Average Sale Value that determine the winner in this particular race

Go try it, today!

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Comments to: Conversion Corner: How To Do Price Testing The Right Way
  • March 15, 2014

    That is great point when getting data…distinguishing between price tracking and total revenue, it’s crucial.

    Reply
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