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  1. Copywriting
  2. Success

I’ll Take HBI Over AI… Any Day, All Day!

Right, about this AI thing… Okay okay. So your AI tool can generate some nice copy for you in just seconds flat. Great, awesome. THEN what? It’s nice to play with it and all, generate text at lightning speed. Cool, right! Are you seriously going to run machine generated copy to a list fo
Written by Juho Tunkelo January 17, 2023January 19, 2023
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  1. Success
  2. Technology

Dude… What’s Your Actual Business?

I’ve had this exact conversation quite a few times with budding entrepreneurs looking for advice, guidance and of course some marketing power… …and for some reason, it almost always ends up going to same way. 🙂 I wish it didn’t… but hey, let’s at least examine this a b
Written by Juho Tunkelo October 21, 2022October 21, 2022
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  1. Copywriting
  2. Lifestyle
  3. Persuasion

Jordan Peterson as Seen Through the Eyes of a Copywriter

So I saw the controversial psychologist and speaker Jordan Peterson last night, right here in the damp, dark but still beautiful Helsinki, Finland. 😉 He may be controversial, but he still filled an ice hockey arena seemingly effortlessly. Audience mostly 20-35 year old males, but there were the o
Written by Juho Tunkelo October 10, 2022October 10, 2022
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  1. Conversion

David Guetta the Master Marketer?

Have you heard? or should I say have you seen David Guetta live? Yes, I’m talking about the French DJ and electronic music producer whose songs you’ve probably heard ad nauseam but didn’t know it. Anyway, out of the corner of my eye I caught one of his new remixes on an old dance
Written by Juho Tunkelo August 15, 2022August 15, 2022
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  1. Copywriting

Why People Put Off Writing

It’s intimate It’s hard… It really requires opening up Taking a risk You may say it’s not your forte, and that may be You may blame it on the writing part But that part’s usually pretty easy Once you know what to say Who to say it to What effect you want it to have 
Written by Juho Tunkelo August 3, 2022August 3, 2022
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