Conversion Copywriting Why I love Direct Response Marketing (and why you should too) Like it or not it’s human nature To want response When you talk to your significant other, you want response. Or it’s not really going anywhere is it 🙂 When you put out a piece of content you want to see that response The sooner the better, the bigger the better That’s why social media Written by Juho Tunkelo June 28, 2024June 28, 2024 Saving Bookmark this article Bookmarked
Copywriting Persuasion Philosophy How to Read Minds and Sell Subconsciously You know what? Being a copywriter comes with some pretty interesting baggage. It’s not something you choose really… it chooses you. I for one have this talent, this tendency, proclivity even… One that’s awesome for my clients, and not always easy for me (or the people in my life) Basically, Written by Juho Tunkelo December 10, 2023December 10, 2023 Saving Bookmark this article Bookmarked
Copywriting The Problem with Deep Work What I’ve noticed as a copywriter is that the current climate in the world, media and everything else is such that it really doesn’t support deep work. You could even make the argument that it is antithetical to deep work such as writing, researching, copywriting certainly… Anything that requi Written by Juho Tunkelo November 3, 2023November 3, 2023 Saving Bookmark this article Bookmarked
Copywriting Success Take the 100 Step Challenge: How Conditioning Boosts Your Marketing So here’s a question you may not have had to answer so far. But it’s an important one I guarantee you. So… How many sales letters have you pounded out on your trusty keyboard so far? A handful, maybe twenty? Or perhaps a full fifty? Or… have you joined the coveted hundred-let Written by Juho Tunkelo July 1, 2023July 1, 2023 Saving Bookmark this article Bookmarked
Copywriting Anything Worth Doing is Worth Doing Successfully You know the saying: “Anything worth doing is worth doing poorly at first.” Right? Personally, I think the better way to look at it is: “Anything worth doing is worth doing successfully!” So what that means is when you sit out to do something that is important to you and you wanted t Written by Juho Tunkelo April 5, 2023April 5, 2023 Saving Bookmark this article Bookmarked