Copywriting Success I’ll Take HBI Over AI… Any Day, All Day! Right, about this AI thing… Okay okay. So your AI tool can generate some nice copy for you in just seconds flat. Great, awesome. THEN what? It’s nice to play with it and all, generate text at lightning speed. Cool, right! Are you seriously going to run machine generated copy to a list fo Written by Juho Tunkelo January 17, 2023January 19, 2023 Saving Bookmark this article Bookmarked
Copywriting Lifestyle Persuasion Jordan Peterson as Seen Through the Eyes of a Copywriter So I saw the controversial psychologist and speaker Jordan Peterson last night, right here in the damp, dark but still beautiful Helsinki, Finland. đŸ˜‰ He may be controversial, but he still filled an ice hockey arena seemingly effortlessly. Audience mostly 20-35 year old males, but there were the o Written by Juho Tunkelo October 10, 2022October 10, 2022 Saving Bookmark this article Bookmarked
Copywriting Why People Put Off Writing It’s intimate It’s hard… It really requires opening up Taking a risk You may say it’s not your forte, and that may be You may blame it on the writing part But that part’s usually pretty easy Once you know what to say Who to say it to What effect you want it to have Written by Juho Tunkelo August 3, 2022August 3, 2022 Saving Bookmark this article Bookmarked
Copywriting I Know Kung Fu! “I know kung fu!” That’s what Neo says in The Matrix when he suddenly realizes that he is all of a sudden a complete Bruce Lee clone who can kick ass with the best of them. That is not far from the feeling you get when you finally have what I call copy consciousness. And Written by Juho Tunkelo February 20, 2022February 20, 2022 Saving Bookmark this article Bookmarked
Copywriting The Secret Job Of The Copywriter It is sometimes baffling to realize just how MUCH people misunderstand the job of the copywriter. (And to be 100% real here, the #1 reason why a copy project might go sideways. It doesn’t happen often, but 99.99% of the time this is the reason) So what is that job? It is not to pander Written by Juho Tunkelo February 17, 2022February 18, 2022 Saving Bookmark this article Bookmarked
