Copywriting All Copy Does NOT Need to Be Turbo Charged Some “fresh” (a.k.a. newbie) copywriters seem to think “business opportunity” copy is the ONLY kind there is… Possibly because it’s the only kind they’ve seen, and it’s where they model from (sadly, it’s also where they get their misunderstandings from). Written by Juho Tunkelo January 15, 2019November 9, 2021 Saving Bookmark this article Bookmarked
Copywriting The Three Beliefs You Need To Make A Sale Have you heard these statements before: “Sales is a transfer of belief” or… “Sales is a transfer of certainty” Well, the people saying that are… not wrong! But as a copywriter, I tend to look at it as a three-part deal. Press play to hear my take on this… Written by Juho Tunkelo May 31, 2018May 31, 2018 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing Success The Peace of Mind Formula for Marketers Now what’s the most common dilemma I hear from my copywriting students? Is it that it’s hard to nail down a compelling story? Nope. Is it that coming up with a curiosity generating headline is hard? Nope. Is it that writing the close is difficult and feels icky, perhaps? Again, nope. Written by Juho Tunkelo April 16, 2018April 16, 2018 Saving Bookmark this article Bookmarked
Copywriting When Did You Last Get Your Sales Copy Tuned Up? It’s one of those things – you may not notice until it’s too late and you’ve tried everything else. You may have run the same ineffective or semi effective copy on your web site, emails and everywhere… and one day you wake and wonder why the sales isn’t pouring in Written by Juho Tunkelo October 2, 2017October 2, 2017 Saving Bookmark this article Bookmarked
Copywriting Internet Marketing CarCast – Hitting The Sweet Spot! There’s this concept in tennis I’ve found very useful in business, as well. In fact, if you’ve been with me a long time you may remember I once wrote a report called the Sweet Spot Report. 😉 Incidentally, it also carried some of the best copy I wrote in… 2008, I think. How Written by Juho Tunkelo July 26, 2017July 26, 2017 Saving Bookmark this article Bookmarked
