Alright so… there IS a reason all those copy legends are a bit on the cranky side.

Curmudgeonly, even. Or something to that effect.

You know, “No BS Dan Kennedy”, “No Sex Gary” (heh I doubt that), et cetera.

And there’s a deeper reason to that, even though you might not know it.

If you’ve been through it all in this business, oh you’ll know. 😉

So let’s go, another copy rant awaits…

For more pointed rants, industry insights and occasional practical tips, hit ‘Follow’ on my channel on SoundCloud here.

Or, look for them over here on the odd chance my team remembers to post it. 🙂

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