Copywriting The Copywriter’s Crucible So it happened again. With most demanding projects, it happens at some point. I’d done all the research, put together all the pieces, the sales arguments, the benefits, the hooks and the most appealing approaches… But then I hit a snag. Couldn’t get started with the actual writing. After 15+ y Written by Juho Tunkelo August 22, 2019August 22, 2019 Saving Bookmark this article Bookmarked
Copywriting Persuasion The Persuasive Copy Checklist Here’s a quick recording from the 2018 Private Island Masterclass workshop we held with Mr Pete Dunn. This is a quick 15 minute rundown of some of the factors involved in persuading people to buy from you: This year we held no open call ‘island seminar’, only some invite only event Written by Juho Tunkelo July 31, 2019August 1, 2019 Saving Bookmark this article Bookmarked
Copywriting Success Marketing Fundamentals: Put Audience First! Now listen to this: there is a very specific topic that’s very, VERY important if you want to maximize your results using direct response marketing… You can call it list selection, segmentation, audience wrangling… WHATEVER. It’s crucial. So let’s go, another copy rant Written by Juho Tunkelo July 15, 2019July 15, 2019 Saving Bookmark this article Bookmarked
Conversion Copywriting How to Write Copy That Converts… Even Unconsciously! You know what… against my usual own advice, I’m not going to do a hard sell on this recording. Not this time. Because if this table of contents doesn’t convince you… you probably shouldn’t even be sold this recording. Sorry if that sounds a little harsh… it’ Written by Juho Tunkelo July 15, 2019July 15, 2019 Saving Bookmark this article Bookmarked
Lifestyle Success Technology Open Kimono: My iPhone Apps for Actual Business Productivity Here’s a list of apps I actually use, if not daily, on a continuous basis to run my business and life. These are all Apple app store links, so click away to get yours. ORGANIZATION Trello for keeping track of projects, todos and goals Evernote for storing and managing masses of text based no Written by Juho Tunkelo June 30, 2019June 30, 2019 Saving Bookmark this article Bookmarked
