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  1. Copywriting

The Copyist Newsletter – April 2011 Edition

Just in case you’re not yet a subscriber of my PDF newsletter The Copyist… Here’s a heads-up for you: The 2011 April Edition is now ready for download! (FREE of course) So go ahead and download your copy right now. The newsletter for people who like things that work In this issue y
Written by Juho Tunkelo April 15, 2011April 15, 2011
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  1. Copywriting

Rookie Mistakes: Braindump Headlines

Here’s another rookie mistake beginning marketers do in their copywriting, it would almost be funny if the consequences weren’t so tragic. photo credit: JOCELYN, yo. This one’s about headlines. Or, let’s call it… “Do You Make These Mistakes With Your Headlines?
Written by Juho Tunkelo April 13, 2011April 13, 2011
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  1. Copywriting

Rookie Mistakes: Neediness In Copy

One of the biggest mistakes I generally see in marketing newcomers’ copy is giving the impression of neediness. If you’ve ever been approached by the opposite sex… ever… you know how big a turnoff it can be. 😉 And in sales copy, this can happen in so many ways. Here’
Written by Juho Tunkelo April 12, 2011October 28, 2017
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  1. Copywriting
  2. Internet Marketing

Top 6 Email Marketing Misconceptions

It still surprises me when business owners new to email marketing (yes, they most certainly DO exist even today) come out with their parade of resistance to the tried-and-tested greatness that is email marketing. So let’s all get together and demolish a few of those fears and misconceptions ri
Written by Juho Tunkelo April 11, 2011September 27, 2017
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  1. Copywriting
  2. Internet Marketing

7 Powerful Tests For Your Email Marketing

A lot of marketers seem to be doing one of two things right now: Copying formulas from other marketers without thinking: (“your account is approved!”, “bad news” and so on…)  Emailing completely without thinking – volume over quality (thinly disguised pitches
Written by Juho Tunkelo April 10, 2011April 10, 2011
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