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value based marketing

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The Invisible Work in Copywriting

If you missed my recent post about the ‘Invisible Work’ and how it helps you charge more for your services, you can check it out here so you know what this whole concept is about. So in a nutshell, we’re talking about the value of showcasing the things you do that people don’t kn
Written by Juho Tunkelo September 13, 2021September 13, 2021
  1. Conversion
  2. Success

How to Highlight Your Invisible Work to Charge More

Here’s something so often overlooked, and I keep coming back to it when I train budding entrepreneurs, especially on their critical-for-profit issues. That is: how to raise the perceived value of their service offering! And if you know anything about copy… well, this is a job MADE for th
Written by Juho Tunkelo August 18, 2021September 6, 2021

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