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Juho Tunkelo

Author Archives: Juho Tunkelo

Long time marketing strategist, superstar skills in copywriting and conversion optimization. Ring me up on Skype or send me a free-form email and I’ll lend you a keen ear.


What Happens When People Like Your Stuff

RRI what’s that? Another abstract, unnecessary acronym huh? Not at all. Let’s get into this… RRI = Randomly Reinforced Behavior This means basically what’s happening in social media today. And to some extent, in email as well… It means your audience is regularly liking, hearting, ‘wow’-ing, opening stuff… It may be random but they’re doing SOMETHING, […]

I double dare you...

Entrepreneur Talk: Smack Behind Your Back

So my precious ones! It’s time to tackle one rather insidious topic that ALL ambitious entrepreneurs will phase before long. And that’s people talking smack behind your back. As in, negative gossip. As in, malicious rumors. Quite simply, people talking behind your back. Due to: simple ol’ jealousy. If you don’t know how to handle […]

I double dare you...