- Home → Author's archive:
The Peace of Mind Formula for Marketers
Now what’s the most common dilemma I hear from my copywriting students? Is it that it’s hard to nail down a compelling story? Nope. Is it that coming up with a curiosity generating headline is hard? Nope. Is it that writing the close is difficult and feels icky, perhaps? Again, nope. So what is it? […]
I double dare you...CarCast – When Snafus Happen
Hey! It’s been waaaaay long since my last CarCast.. or any kind of video at all. Sorry about that. Even this one’s been kicking around for a while until I finally got around to publishing it. I’ll explain more soon, but for now see this one if you’ve EVER come across a tight spot in […]
I double dare you...What Happens When People Like Your Stuff
RRI what’s that? Another abstract, unnecessary acronym huh? Not at all. Let’s get into this… RRI = Randomly Reinforced Behavior This means basically what’s happening in social media today. And to some extent, in email as well… It means your audience is regularly liking, hearting, ‘wow’-ing, opening stuff… It may be random but they’re doing SOMETHING, […]
I double dare you...On Inspiration In The Online Business
One fine morning… inspiration struck again. And yeah, I’m pretty sure it wasn’t just my customarily mega strong Ecuadorian espresso. 😉 So I flipped on the dashcam and recorded this little rant for you: Now don’t be a stranger, leave a comment below. Laters!
I double dare you...Entrepreneur Talk: Smack Behind Your Back
So my precious ones! It’s time to tackle one rather insidious topic that ALL ambitious entrepreneurs will phase before long. And that’s people talking smack behind your back. As in, negative gossip. As in, malicious rumors. Quite simply, people talking behind your back. Due to: simple ol’ jealousy. If you don’t know how to handle […]
I double dare you...