Copywriting The What If… Headline Writing Formula Hey dude / Jude! Today I wanted to bring up a common topic in copywriting – everything starts with that headline. But what do you need to actually do within that short space of max. 10-20 words?! This is a huge topic but for today’s purpose I’ll venture to say two things: Communica Written by Juho Tunkelo July 22, 2013July 22, 2013 Saving Bookmark this article Bookmarked
Conversion Philosophy Weekend Carcast: Why Catering to Self-Interest Increases Sales Hey there friend! I came across a really interesting Harvard study that had to do with sex, pleasure, preferences… So of course I had to link it to e-commerce and online buying behavior. It’s obvious enough. 🙂 Press play and see for yourself! Pretty cool, right? Once you learn to see Written by Juho Tunkelo July 20, 2013July 20, 2013 Saving Bookmark this article Bookmarked
Conversion Conversion Tip: Role Play Your Prospect Hey! Here’s another quickie podcast, prompted by a renewed website that forgot to cater to first-time visitors. See if you might have the same problem… Go on, do the exercise and see if you come clean! 🙂 See yah! -Juho Written by Juho Tunkelo July 18, 2013July 18, 2013 Saving Bookmark this article Bookmarked
Success How to Create a Thriving Local Business From Scratch Hey! Here’s a true gem I’d almost forgotten to publish. This is an interview of one of my local friends and heroes, Mikko Kemppe – the founder of a very well-known Salsa dance school. He spent a number of years all around the United States training with the Masters of Salsa, and wo Written by Juho Tunkelo July 15, 2013July 15, 2013 Saving Bookmark this article Bookmarked
Copywriting Success How to Use Positive Expectation to Create Great Content Hey! So this morning on my walk by the sea… …I thought a bit about content creation and why it’s so difficult for a lot of people. It’s also personally pressing as I’m in the middle of writing a book… I came up with some practical answers that may well help you! P Written by Juho Tunkelo July 13, 2013July 13, 2013 Saving Bookmark this article Bookmarked
