Hey dude / Jude!
Today I wanted to bring up a common topic in copywriting – everything starts with that headline.
But what do you need to actually do within that short space of max. 10-20 words?!
This is a huge topic but for today’s purpose I’ll venture to say two things:
- Communicate the very best *relevant* benefit you can find for the product
- Arouse a genuine sense of curiosity so people will continue with the sales piece.
As simple as that. Sometimes even curiosity alone will do it.
But enough, press play and be wiser in three minutes! 😉