1. Copywriting

The What If… Headline Writing Formula

Hey dude / Jude!

Today I wanted to bring up a common topic in copywriting – everything starts with that headline.

But what do you need to actually do within that short space of max. 10-20 words?!

This is a huge topic but for today’s purpose I’ll venture to say two things:

  1. Communicate the very best *relevant* benefit you can find for the product
  2. Arouse a genuine sense of curiosity so people will continue with the sales piece.

As simple as that. Sometimes even curiosity alone will do it.

But enough, press play and be wiser in three minutes! 😉


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Comments to: The What If… Headline Writing Formula
  • July 26, 2013

    I totally agree with all your point Juho. Headlines are really important. I can vouch about it. It can make or break your content strategy.

  • August 6, 2013

    that’s why it’s called HEAD lines. Its the most crucial part to consider when strategizing
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