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Weekend Carcast: Why Catering to Self-Interest Increases Sales

Hey there friend!

I came across a really interesting Harvard study that had to do with sex, pleasure, preferences…

So of course I had to link it to e-commerce and online buying behavior.

It’s obvious enough. 🙂 Press play and see for yourself!

Pretty cool, right?

Once you learn to see the paths people take on your site, in search of their self-interest, you’ll never look at it the same again.

Catch you soon!

Cheers,
Juho

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