Conversion Copywriting Why I love Direct Response Marketing (and why you should too) Like it or not it’s human nature To want response When you talk to your significant other, you want response. Or it’s not really going anywhere is it 🙂 When you put out a piece of content you want to see that response The sooner the better, the bigger the better That’s why social media Written by Juho Tunkelo June 28, 2024June 28, 2024 Saving Bookmark this article Bookmarked
Conversion All Leads Are Not Created Equal (Or Free) All leads are not created equal. #3 – Leads who opted in for passing self-interest or due to intrigue; typically exclusive content. #2 – Leads who already spent some time with you – on a call, a webinar, consumed some deep content. #1 – Leads who already bought something from Written by Juho Tunkelo January 15, 2024January 15, 2024 Saving Bookmark this article Bookmarked
Conversion David Guetta the Master Marketer? Have you heard? or should I say have you seen David Guetta live? Yes, I’m talking about the French DJ and electronic music producer whose songs you’ve probably heard ad nauseam but didn’t know it. Anyway, out of the corner of my eye I caught one of his new remixes on an old dance Written by Juho Tunkelo August 15, 2022August 15, 2022 Saving Bookmark this article Bookmarked
Conversion Persuasion Landing Page Testing Revisited: Know Your Minimum Buyer Requirements! This is a reprint article from 2014 I think, but the message never gets old so I wanted some of my current clients to see it… 🙂 To get right to the meat of it: “Service the mind and the needs of your customer, instead of treating them like an engineer.” Let’s explore whe Written by Juho Tunkelo May 10, 2022May 10, 2022 Saving Bookmark this article Bookmarked
Conversion Success How to Highlight Your Invisible Work to Charge More Here’s something so often overlooked, and I keep coming back to it when I train budding entrepreneurs, especially on their critical-for-profit issues. That is: how to raise the perceived value of their service offering! And if you know anything about copy… well, this is a job MADE for th Written by Juho Tunkelo August 18, 2021September 6, 2021 Saving Bookmark this article Bookmarked
