Conversion Convert THIS. Hey. Allow me to get philosophical on your ass for a minute. It’s this newfangled Conversion thing everyone’s up in arms about. EVERYONE is talking about CONVERSION now. Even if their own ‘thing’ has little to do with it, it’s a convenient buzzword that gets the attenti Written by Juho Tunkelo March 26, 2014March 26, 2014 Saving Bookmark this article Bookmarked
Conversion Copywriting How to Avoid the Marketer’s Tactical Trap You know how every marketer worth their salt likes to pin everything on the fine art of testing, right? The battle-cry of the seasoned marketer: “How do we know what ultimately works? We test, we test, we test!” That’s all fine and good, of course. Ultimately that is how you find w Written by Juho Tunkelo March 17, 2014March 17, 2014 Saving Bookmark this article Bookmarked
Conversion Conversion Corner: How To Do Price Testing The Right Way So – is price testing really possible without alienating 50% of your customers… Yes it is, if you do it THIS way. So to recap: Test price combinations against each other, not head-to-head on the same products Test as long as you need to find out how your customers like to buy, then switc Written by Juho Tunkelo March 6, 2014March 6, 2014 Saving Bookmark this article Bookmarked
Conversion What Is Conversion Optimization, REALLY? Hey! Time for some Friday sentiment. 🙂 A quick podcast I recorded on my way back from a meeting that triggered something… Press play and check it out: If you want to see more about the topic, just go here. Written by Juho Tunkelo February 21, 2014February 21, 2014 Saving Bookmark this article Bookmarked
Conversion How to Reduce Your Bounce Rate Morning! It’s a common complaint for online business owners after going through some of their analytics: “What is all this high bounce rate nonsense! How do I fix this?” While there is no simple answer to this, I will attempt to give a generic answer that should help you with this. Written by Juho Tunkelo February 17, 2014February 17, 2014 Saving Bookmark this article Bookmarked
