Conversion All Leads Are Not Created Equal (Or Free) All leads are not created equal. #3 – Leads who opted in for passing self-interest or due to intrigue; typically exclusive content. #2 – Leads who already spent some time with you – on a call, a webinar, consumed some deep content. #1 – Leads who already bought something from Written by Juho Tunkelo January 15, 2024January 15, 2024 Saving Bookmark this article Bookmarked
Copywriting Persuasion Philosophy How to Read Minds and Sell Subconsciously You know what? Being a copywriter comes with some pretty interesting baggage. It’s not something you choose really… it chooses you. I for one have this talent, this tendency, proclivity even… One that’s awesome for my clients, and not always easy for me (or the people in my life) Basically, Written by Juho Tunkelo December 10, 2023December 10, 2023 Saving Bookmark this article Bookmarked
Copywriting The Problem with Deep Work What I’ve noticed as a copywriter is that the current climate in the world, media and everything else is such that it really doesn’t support deep work. You could even make the argument that it is antithetical to deep work such as writing, researching, copywriting certainly… Anything that requi Written by Juho Tunkelo November 3, 2023November 3, 2023 Saving Bookmark this article Bookmarked
Success Trends What Really Sells During A Recession? Okay sure, let’s rip off the bandaid and call it for what it is. Downturn, slowdown, whatever… a recession is about to set in by all indications. But does that mean you’ll need to just shut off and just wait it out? No sir, fortunes are made during tough times too. For instance: * Freelancing Written by Juho Tunkelo October 15, 2023October 15, 2023 Saving Bookmark this article Bookmarked
Copywriting Success Take the 100 Step Challenge: How Conditioning Boosts Your Marketing So here’s a question you may not have had to answer so far. But it’s an important one I guarantee you. So… How many sales letters have you pounded out on your trusty keyboard so far? A handful, maybe twenty? Or perhaps a full fifty? Or… have you joined the coveted hundred-let Written by Juho Tunkelo July 1, 2023July 1, 2023 Saving Bookmark this article Bookmarked
