Artificial Intelligence Persuasion Coherent Narrative: The Ultimate Goal of Humans & Marketers! Turns out us humans prefer to be very tightly defined in a box, and it took AI to say it out loud… And of course this is significant for us marketers – how can we nudge that inner narrative towards a brighter future… assisted by a product or service… Let’s have a few words Written by Juho Tunkelo March 17, 2025March 17, 2025 Saving Bookmark this article Bookmarked
Conversion Copywriting Why I love Direct Response Marketing (and why you should too) Like it or not it’s human nature To want response When you talk to your significant other, you want response. Or it’s not really going anywhere is it 🙂 When you put out a piece of content you want to see that response The sooner the better, the bigger the better That’s why social media Written by Juho Tunkelo June 28, 2024June 28, 2024 Saving Bookmark this article Bookmarked
Conversion All Leads Are Not Created Equal (Or Free) All leads are not created equal. #3 – Leads who opted in for passing self-interest or due to intrigue; typically exclusive content. #2 – Leads who already spent some time with you – on a call, a webinar, consumed some deep content. #1 – Leads who already bought something from Written by Juho Tunkelo January 15, 2024January 15, 2024 Saving Bookmark this article Bookmarked
Copywriting Persuasion Philosophy How to Read Minds and Sell Subconsciously You know what? Being a copywriter comes with some pretty interesting baggage. It’s not something you choose really… it chooses you. I for one have this talent, this tendency, proclivity even… One that’s awesome for my clients, and not always easy for me (or the people in my life) Basically, Written by Juho Tunkelo December 10, 2023December 10, 2023 Saving Bookmark this article Bookmarked
Copywriting The Problem with Deep Work What I’ve noticed as a copywriter is that the current climate in the world, media and everything else is such that it really doesn’t support deep work. You could even make the argument that it is antithetical to deep work such as writing, researching, copywriting certainly… Anything that requi Written by Juho Tunkelo November 3, 2023November 3, 2023 Saving Bookmark this article Bookmarked
