Lifestyle Technology Trends Valuable Resources Rundown – August 2015 Issue Hey people! I shelved the resources posts late last year, but now I’m bringing them back, at least for now… Do let me know what you like in these posts, and what not as much. Cheers! Marketing & More Draft – A superb new writer’s collaboration tool. For writers, you see. Written by Juho Tunkelo August 31, 2015August 31, 2015 Saving Bookmark this article Bookmarked
Copywriting Copywriting Is Engineering (In A Way) I’ve seen people mistake copywriting for prose. They go on and on and on… without a single thought to how excruciating it is to read. Others mistake copy for carnival barker hype. They cram every sentence full of inappropriate adjectives that only distract from what’s being sold. Others yet tr Written by Juho Tunkelo August 31, 2015August 31, 2015 Saving Bookmark this article Bookmarked
Copywriting CarCast: Begin Your Pitch Powerfully It’s time for another carcast on something crucial to your sales pitch… Something that came to me as I tried to watch a new series on Netflix… Check it out, it’s just a couple of minutes of a sunny, bumpy ride inside my Audi 😉 So whatever you do, make sure the opening e Written by Juho Tunkelo August 17, 2015August 17, 2015 Saving Bookmark this article Bookmarked
Copywriting The Copyist Returns! I know it’s been forever since the latest PDF newsletter. The reason is a long story I won’t bore you with… Anyway, this one’s got all kinds of under-the-counter stuff: 36 secret questions that generate intimacy Persuasion masterclass from Francis Underwood 28 select words th Written by Juho Tunkelo August 10, 2015August 10, 2015 Saving Bookmark this article Bookmarked
Conversion Even Newspapers Split Test… And Why Is It You Don’t? Have you noticed that in recent years, even the newspapers and magazines have had to resort to split testing… to figure out what their readers REALLY respond to? It’s true. I’ve seen several high profile magazines send out different editions of the same issue, only with a different Written by Juho Tunkelo July 25, 2015July 25, 2015 Saving Bookmark this article Bookmarked
