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  1. Conversion
  2. Success

How to Highlight Your Invisible Work to Charge More

Here’s something so often overlooked, and I keep coming back to it when I train budding entrepreneurs, especially on their critical-for-profit issues. That is: how to raise the perceived value of their service offering! And if you know anything about copy… well, this is a job MADE for th
Written by Juho Tunkelo August 18, 2021September 6, 2021
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  1. Philosophy
  2. Success

Creative or Competitive?

So which is more important? Sorry about the shirt choice, hurts my eyes too haha…
Written by Juho Tunkelo July 17, 2020July 17, 2020
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  1. Copywriting
  2. Success

Always Tell The Whole Story!

Social media seduces you to publish snippets only. But what if the snippets don’t do the job? What if it’s the long form that moves the needle and ultimately makes all of the sales? You gotta get into the habit of telling the Whole Story! So let’s go, another copy rant awaits̷
Written by Juho Tunkelo July 5, 2020July 5, 2020
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  1. Conversion
  2. Internet Marketing

Unicorns May Be Unique – But Why Should You Even Try To Be?

For some ungodly reason, a lot of amateur marketers think ‘being unique’ or even worse ‘looking unique’ is the all-important shortcut to more sales. (Hint: it isn’t.) Every time I hear this I want to scream… but generally don’t 😉 Let me ask you this: What
Written by Juho Tunkelo June 21, 2020July 5, 2020
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  1. Copywriting

Why Budding Copywriters Get Stuck (And How to Escape the Funk)

So you always wanted to become a copywriter. Why not, right? All those promises of a great career filled with quick influxes of riches, promotion after promotion… just by writing a few simple words here and there. Yeah? So you read a few books, take some courses, maybe even get your ass to som
Written by Juho Tunkelo June 6, 2020June 6, 2020
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