There’s this concept in tennis I’ve found very useful in business, as well. In fact, if you’ve been with me a long time you may remember I once wrote a report called the Sweet Spot Report. 😉 Incidentally, it also carried some of the best copy I wrote in… 2008, I think. How about this […]
I double dare you...…just don’t make it a way of life. A few years ago I worked at this consultancy where the first thing they gave me was this big ass eraser that said “For Really Big Mistakes”. A really nice sentiment, indicating that experimenting is now okay, and even making mistakes… because that also implies you’ll also hit […]
I double dare you...
So… everyone just LOOOVESÂ to complain about long copy, right? “Nobody, I mean NOBODY has the time to read it” “Nobody cares to stop for that long during their busy day” “I’d fall asleep half way through if I tried, ha ha…” EXCEPT… When you’re actually interested in the subject matter. When you’re pulled in by […]
I double dare you...
So here’s a short version of my journey: how I ‘got it’. A.k.a. how to write copy that sells anything. I don’t talk about my journey as much as I perhaps should, but since people keep asking me, I’m starting to concede there could be some value to it. First off… I dove head first into it, […]
I double dare you...Some people think you only need high impact sales copy when releasing a new product. While true… that’s only ONE place where you can increase your results! What if you had dozens and dozens of ‘profit multiplier’ points of impact all over your business processes, all over your funnels? It’s true… watch this, and plot […]
I double dare you...