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The Three Beliefs You Need To Make A Sale

Have you heard these statements before: “Sales is a transfer of belief” or… “Sales is a transfer of certainty” Well, the people saying that are…

So, my friend! If you’re in the position of having a list, you have an audience, and a voice, and some semblance of success… You’re

Okay buddy. Time for a heart-to-heart. Well, at least a fireside chat. Oh who am I kidding, it’s a damn monologue. But the topic is

Now what’s the most common dilemma I hear from my copywriting students? Is it that it’s hard to nail down a compelling story? Nope. Is

Hey! It’s been waaaaay long since my last CarCast.. or any kind of video at all. Sorry about that. Even this one’s been kicking around

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