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  1. Internet Marketing
  2. Success

The Blog Is Everything – How’s Yours Doing?

You know this right? The blog is the center of the internet universe… The content revolves around it The linking and backlinking is run by it Even sales is largely happening around it now So how’s yours doing? If you’ve wanted to build out your blog for a long time but lacked the i
Written by Juho Tunkelo May 5, 2011May 5, 2011
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  1. Conversion
  2. Copywriting

The Truth About Conversion Rates

Ah, the all-important conversion RATE. “1% conversion from PPC is the benchmark” “5% conversion from JV traffic is the bare minimum” “All good marketing gets at least a 10% conversion rate” To which I often say…. Meh, if you say so. That’s not really w
Written by Juho Tunkelo May 3, 2011May 3, 2011
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  1. Conversion

Rookie Mistakes: ‘Oh, Everybody Does That’

Hey there friend, foe or follower! (catering-to-everybody-day here at Empathy Copywriting HQ.. 😉 ) It’s time to take down yet another rookie mistake that keeps newcomer marketers underperforming.. and surprisingly enough some more experienced marketers too. Have you ever caught yourself say
Written by Juho Tunkelo April 30, 2011April 30, 2011
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  1. Philosophy
  2. Success

“Oh, That’s Nothing”

Have you ever caught yourself saying that after someone complimented you on some success? “Oh, that’s nothing…” The most dangerous words you could ever utter to your unconscious. Why? Because with every statement like that, you’re training your unconscious – you k
Written by Juho Tunkelo April 22, 2011April 22, 2011
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  1. Copywriting

Rookie Mistakes: Not Selling In Content Emails

This may take some explaining, but here we go. You’ve heard about that thing about how in email marketing, you should mix your selling emails with content emails, and do it consistently. 50/50%, 70/30% or even 80/20% in favor of content versus selling. Right? Well here’s the thing a lot
Written by Juho Tunkelo April 20, 2011April 20, 2011
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