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  1. Uncategorized

Apple’s Product Launch Mojo Deconstructed

So it happened again. We all watched Steve Jobs present another piece of drool-worthy tech, with our tongues hanging out. The next generation iPhone is outed, and we can’t wait to get our little mitts on it fast enough now. But from the point of view of a professional persuader… it inter
Written by Juho Tunkelo June 8, 2010June 8, 2010
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  1. Copywriting
  2. Success

Schwarzenegger’s Lesser Known Success Secret

We all know about the steely determination of Arnold Schwarzenegger. We know how he turned his weaknesses into strengths; stoic, stiff and Austrian accent became the exact recipe for success with the Terminator movies We know how he had a long term strategic plan to strike for office when the time w
Written by Juho Tunkelo June 1, 2010June 1, 2010
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  1. Internet Marketing
  2. Success

The Seven Habits Of Highly Effective Internet Marketers

Howdy marketing mad hatters! It’s time to revisit the fundamentals, my friend. Because as all mothers know, no matter how much exotic seasoning and clever cooking techniques you use, if the ingredients aren’t all there, and preferably 100% pure… the aftertaste is going to be a bumm
Written by Juho Tunkelo May 25, 2010May 25, 2010
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  1. Copywriting
  2. Trends

The Persuasive Power of Personalization

I have a confession to make. At 39 years of age, there are moments when I’m starting to feel really, REALLY old. Those moments don’t come often, but when they do… hoo boy. 🙂 (Fortunately, the human mind keeps pushing the definition of ‘old’ at least 10 years ahead fr
Written by Juho Tunkelo May 4, 2010May 4, 2010
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  1. Copywriting
  2. Lifestyle

Get Up And Write Something

It’s pretty funny. I’ve been staring at this screen for about 30 minutes, knowing what I wanted to write, but not able to actually pick it up and begin. That’s actually what I wanted to write you about, anyway. What prevents most of us from getting any writing down, even and especi
Written by Juho Tunkelo May 1, 2010April 24, 2011
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