Copywriting Copywriting Is Engineering (In A Way) I’ve seen people mistake copywriting for prose. They go on and on and on… without a single thought to how excruciating it is to read. Others mistake copy for carnival barker hype. They cram every sentence full of inappropriate adjectives that only distract from what’s being sold. Others yet tr Written by Juho Tunkelo August 31, 2015August 31, 2015 Saving Bookmark this article Bookmarked
Conversion Even Newspapers Split Test… And Why Is It You Don’t? Have you noticed that in recent years, even the newspapers and magazines have had to resort to split testing… to figure out what their readers REALLY respond to? It’s true. I’ve seen several high profile magazines send out different editions of the same issue, only with a different Written by Juho Tunkelo July 25, 2015July 25, 2015 Saving Bookmark this article Bookmarked
Conversion 15 Ways To Convert More Online Hey friends, If you’re on my mailing lists, you’ve probably already seen I recently published my first Amazon Kindle ebook. It’s a brainchild of my years of experience in the trenches of Conversion Optimization for e-commerce and online businesses of all kinds. So if you’re j Written by Juho Tunkelo May 17, 2015May 17, 2015 Saving Bookmark this article Bookmarked
Conversion Conversion Optimization in a Parallel Universe What to do when setting up a conversion test is too complicated? And what does Steve Jobs have to do with it? Get a load of this… Go find out more about conversion optimization on this page. Written by Juho Tunkelo February 11, 2015February 11, 2015 Saving Bookmark this article Bookmarked
Copywriting Common Mistakes of The Rookie Copywriter Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. 🙂 You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s often STILL not pretty when you g Written by Juho Tunkelo December 4, 2014December 15, 2017 Saving Bookmark this article Bookmarked
