Conversion Calls to Action: Always Give Clear Direction In conversion optimization, the calls to action gets a lot of attention for good reason. A lot of times they don’t even exist where there definitely should, and when they do they’re often wishy-washy. You need to hit at least the following points to be CLEAR in what you ask of your peopl Written by Juho Tunkelo January 14, 2014January 14, 2014 Saving Bookmark this article Bookmarked
Conversion Are You Split Testing Visual Hierarchy? Hey! Do you know what Visual Hierarchy means? NO? Then press play and listen to this quick primer into the subject, using Amazon.com as an example. Yes again Amazon gets the honors, and there’s a good reason for that. See in the picture below how Amazon’s order form is currently changing… Written by Juho Tunkelo December 27, 2013December 27, 2013 Saving Bookmark this article Bookmarked
Conversion Top Practical Conversion Tips for E-Commerce Hey! I hear it so often – what could ANY e-commerce store owner PRACTICALLY do to improve the conversion on their site. Of course there are so many things you COULD do it’s difficult to choose what to do first. And if you have a store that works well but isn’t a huge business yet, Written by Juho Tunkelo August 30, 2013August 30, 2013 Saving Bookmark this article Bookmarked
Conversion Conversion Corner: Why It Pays To Show Price Upfront Hey! Time to bring up something I come across ALL the time as a conversion optimization pro. And that is – beating around the bush. Avoiding the issue. Skirting it. Inventing ways around it. You get the picture… It’s all too common with online stores that are doing either ‘ Written by Juho Tunkelo August 11, 2013August 11, 2013 Saving Bookmark this article Bookmarked
