Are You Split Testing Visual Hierarchy?

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Hey!

Do you know what Visual Hierarchy means?

NO? Then press play and listen to this quick primer into the subject, using Amazon.com as an example.

Yes again Amazon gets the honors, and there’s a good reason for that.

See in the picture below how Amazon’s order form is currently changing… The Wish List is being pushed out as an option, you really have to look for it to find it. 

Press play, listen in and you’ll find out why…

Juho Tunkelo Member since May 22, 2007

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Long time marketing strategist, superstar skills in copywriting and conversion optimization. Ring me up on Skype or send me a free-form email and I’ll lend you a keen ear. https://www.juhotunkelo.com

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