1. Conversion

Are You Split Testing Visual Hierarchy?

Hey!

Do you know what Visual Hierarchy means?

NO? Then press play and listen to this quick primer into the subject, using Amazon.com as an example.

Yes again Amazon gets the honors, and there’s a good reason for that.

See in the picture below how Amazon’s order form is currently changing… The Wish List is being pushed out as an option, you really have to look for it to find it. 

Press play, listen in and you’ll find out why…

Amazon visual hierarchy
Amazom.com and their order form… pretty simple, huh?
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