The Fallacy Of Work-Life Balance

by Juho Tunkelo on April 13, 2012

Yeah, you know what I’m talking about.

People talk about ‘work-life balance’ all the time but I find it basically does NOT exist. Not really.

When you take on a job, a career or a business, it becomes a significant part of you. When you do something several hours a day, in some ways you become it.

Work life balance

Should you have work-life balance... or balance within your working life?

It’s unavoidable, and there’s also nothing wrong with that!

However… that balance is something to find within your work rather than between your work and the rest of your life.

I’m telling you – you need ALL three to feel balanced:

Social – you need some form of the social element in your work, otherwise you’ll eventually find yourself in some form of hermitry (yes, that’s a word, I just invented it). Especially for those who are self-employed, if you’re not careful you’ll one day find yourself ‘going to work’ at noon, having video calls secretly in your underwear, and basically just missing out on a lot. Which The Oatmeal so aptly described. The social element is also important for self-expression and personal growth, so it’s basically something everyone needs to be successful.

Contribution – this sounds way too obvious to make the list, but really it’s not. Too many people stick with jobs where they cannot contribute, stop contributing when they’re bored with their jobs, or simply get lazy over time. Contribution is where true job satisfaction comes from, and we should jump at every opportunity to contribute in any way. That’s why we’re here. If you don’t currently feel you’re contributing enough, start looking for ways to do so.

Inspiration – if you don’t love what you do, you might slip into thinking this is some cruel joke. But deep down you know this is true. If you don’t find inspiration within your job, you’re probably in the wrong line of work. It can come in so many ways, and you should also provide inspiration to others in your working environment. It’s all a delightful, continuous give-and-take.

Think about your work environment and your everyday experience.

Do you have all three in equal measure, or are you lacking in one of the categories?

  • If you lack the social element, you risk becoming a loner.
  • If you lack the contribution element, you risk finding a dead end.
  • If you lack the inspiration element, you risk getting bored and/or fed up.

When you have all three, you know life is going to be pretty sweet. :) Fun, fulfilling and always expanding in some great new ways.

There’s always a way to find all three without overhauling everything, so start making lists of ways to include all three in your experience.

Don’t settle for having work and life be an either/or proposition. You CAN have a life where all parts have equal meaning within themselves. Just start looking for ways to find and keep your ideal setup!

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The Importance Of Having A Customer Avatar

by Juho Tunkelo on March 18, 2012

Do you know the secret behind every successful piece of advertising, media or entertainment?

Here it comes.

It is always, ALWAYS designed to be SPEAKING DIRECTLY TO SOMEONE SPECIFIC.

Whether that’s conscious or unconscious, it doesn’t really matter.

Some lucky people do it unconsciously via their close connection to their audience, others have to learn it some other way.

Take the very long-playing, very popular car TV show Top Gear:

If you don’t want to watch the whole clip, I’ll cherry pick the important bit from it for you.

The show’s leading host Jeremy Clarkson says he always thinks of his mother when designing his bits – someone who knows absolutely nothing about cars or technology or anything of the sort.

This is very, very important.

The result is a remarkably down-to-earth tone, appealing to a very broad segment of the audience.

Speaking to the core audience (mainstream, normal person) without alienating those with a deeper interest.

It makes for a very focused, very particular experience people can relate to.

The important thing is to HAVE a Customer Avatar in mind when you create advertising, media or any kind of content. Then the act of creation will flow from a place of connection to the audience, and you will almost magically end up with compelling content. I dare you to try it!

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Outrageous Marketing Works… Up To A Point

by Juho Tunkelo March 17, 2012

Tweet It is true that having a bit of an outrageous angle to your marketing can work wonders in getting attention. It can make you stand out from a sea of me-too marketing, lukewarm offers and overcrowded markets. However, too much of a good thing can be detrimental too. Take this Lithuanian ad for a [...]

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Fashion Industry Continues To Rush Online

by Juho Tunkelo March 13, 2012

Tweet I’ve said it a few times before, and I’ll say it again: if you want to see where the masses are going, keep a keen eye on the fashion industry. Because they not only define the trends, they also tend to pick up on trends affecting their business much faster than many others. Case [...]

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Honor the Law Of Exposure

by Juho Tunkelo March 8, 2012

Tweet Ever wonder how your life ended up the way it is now? Ever feel like ‘this is it’ and you couldn’t change the course of your life if you tried – at least not very significantly? Even sometimes feel helpless at times over ‘the forces at work’ in your life, making it much less [...]

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