3 More Tiny Tricks Working Amazingly Well In Online Marketing

Okay, three more little tricks that can really make a difference in your online marketing… especially when stacked.

Let’s go!

1. Attract Attention & Action in Email with a Johnson Box

Johnson boxes. I could make a ton of jokes but let’s keep it civil here. 🙂

So what’s a Johnson box?

It’s a visual device used originally in the direct mail industry, designed to attract attention to a key marketing message, a quote or some other critical information.

Often they are also used to highlight testimonials.

In short, it’s a device designed to stop you from scrolling through the whole text, and take notice even while scanning.

So it’s worked great in direct mail, and it’s worked even better in online sales letters.

So why exactly aren’t people using it in email?

There are several reasons, but none of them very good. 🙂

The truth is, email is exactly where you want people to stop and take notice, so why wouldn’t you use a Johnson box exactly there!

So how do you create a Johnson box in your email? There’s two ways.

Insert as image, or perhaps the better way is to insert as HTML+CSS:

AHOY! This here marks some important stuff. Take notice!

Styles vary, of course. It doesn’t have to be the classic dashed border.

If you want to learn how to do this in HTML, here’s a tutorial.

So if you’d like to test some real direct response visual power in your HTML emails, give Johnson Boxes a ago. Placement can be anywhere, but top or middle usually generate the most response. Go test!

2. Stop Scrollers on Instagram with Slow Motion Video

There are a few reasons why this works so well.

  • It interrupts a dominant pattern – something so different it stops people scrolling the image stream on their phone
  • It moves you from a passive viewing state to a more active viewing state – you sit up and focus
  • When done right, the video will give a recurring message, perhaps animated, leading towards a call to action

Slow motion video is pretty hypnotic, don’t you think?!

Yup, sure works.

Imagine seeing that as you’re flipping through your Instagram feed… then see your marketing message superimposed on it, with a call to action below.

Clicks galore… test it!

3. Remarket to Your LinkedIn Contact Base

This is a bit of a sneaky trick, but works like a charm.

Here’s what you do. Export your LinkedIn contacts into a CSV file. Here’s where you can do that.

Then you simply upload that file with your contacts to a Facebook custom audience for ads and/or retargeting.

It is possible... to use your contacts for remarketing...

It IS possible… to use your contacts for remarketing…

I’m not 100% on how kosher this is, so if you decide to do this, it’s on you.

But what I’ve noticed is, if you have something to promote to that professional audience that already knows you and are half warm anyway… the conversion rates can be astounding!

So there you have it; another three little tricks that can add some definite power to your marketing. They may seem small, but as you test them, tweak them and stack them one after another… you’ll see the difference in your bottom line. 

3 Old, Tiny Tricks Still Working Amazingly Well in Online Marketing

Sometimes in online marketing, you really don’t need to reinvent the wheel.

Instead, you can utilize tiny little tactics, tricks even, that can boost the effectiveness of your marketing, sometimes dramatically.

But you do need to actually use them, to get the effect. 🙂

Not just think about it or – as is often the case – pooh-pooh them as something too small to have an effect.

Or old hat.

Get this – it’s NOT just the new strategies that come with big leverage. In fact it’s often the opposite, because everyone’s using them.

At any rate, let’s go over three such tiny leverage generators. 

  • Personalized URLs

Personalized URLs or PURLs work like crazy. It seems like such a tiny trick, but does a lot to tie the offering to the audience. And the fact that they’re used so little these days… even better. Here’s an example of a past campaign of mine. Also, there are plugins that make this easy now, and CRMs provide the tokens to use. Instant intimacy.


  • Countdown Timers

This is another little tactic that seems so… early 2000’s I guess. Everyone was doing those silly countdowns – seats left, time left, and so on. And you know what… it STILL works. It just seems cheesy enough that people don’t use it a lot. Scarcity is a powerful trigger, when used right. And within a promotional timeline – a product launch for instance – you can and should use countdowns multiple times. Works works works.


  • Strategic Images

As a copywriter, I’m all about the text of course. But I’m not blind to how people react on a web page, either. Their eyes actively seek things to anchor into – some image, some element that would give them more information or more emotion… faster. That’s why strategically chosen images are excellent. And the other reason why they work is it gives you an excuse to write another headline of sorts… in the form of legend text, combined with a link in the case of email.


“Look at me pinching the point between my eyebrows, denoting deep concentration… means I’m serious about helping you. Also look at my gold watch, which means you can have it too if you work with me.” :)

So try these three tiny tactics in your marketing the next time you promote something. You’ll see that tiny tactics stacked on top of each other… can amount to a great effect! Tune in for three more tiny tactics with large leverage soon. 


The One Thing You Can Control… Controls Your Success!

There’s one thing in this internet business game that sometimes grinds my gears. That is:

Many people just don’t control or direct their effort correctly… or at all!

Did social media make people lazy?

It’s possible, but to me that’s a lazy answer.

Luckily for me, I’m not exactly alone with this line of thinking.

Tech billionaire Mark Cuban recently said as much in a recent interview.

Apparently he says it a lot, too. 🙂  So press play and hear this…

What do you think?

Am I being too harsh? Missing something?

Leave a comment!

The Single Most Lucrative Form Of Content?


There’s a tragic, unnecessary mistake a lot of entrepreneurs and even large companies make in their marketing.

It’s how they distribute their content efforts… and it’s all kinds of wrong. 🙂

Press play and watch as I give you the whole shpiel, and give you the better alternative.

One that helps you make MUCH more money, just by shifting your efforts a tiny bit.

Let’s go!

Just do it… you’ll be SO much better for it!

PS. If you’re reading this on June 15, 2016 or earlier… there’s JUST enough time to get in on the Copywriting Hotline before it defaults to waiting list only!

CarCast: Compelling Content Formula

Hey folks!

Yet another sudden brainstorm while darting around in my car… so naturally I turned the camera on. 🙂

So what do you think? Does your content exhibit the 3 components I laid out for you in this video?

PS. If you need tips for getting your content and marketing to be effective, I’ve just opened a service that can do that for you in a very inexpensive and easy way…

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