So – is price testing really possible without alienating 50% of your customers…
Yes it is, if you do it THIS way.
So to recap:
- Test price combinations against each other, not head-to-head on the same products
- Test as long as you need to find out how your customers like to buy, then switch to that pricing mode
- Track revenue carefully, because ultimately it is the Total Revenue, retention and Average Sale Value that determine the winner in this particular race
Go try it, today!