The Copyist Newsletter For August 2010 Is Here!

by Juho Tunkelo on August 27, 2010

I know you may actually be in the middle of your
summer vacation right now, like many in Europe are..

For me though, it’s back to crafting wickedly
effective words that sell stuff. Any stuff. :)

i ? you
Creative Commons License photo credit: TheAlieness GiselaGiardino²³

And so… the August 2010 Edition of my PDF newsletter
The Copyist is now ready for download!

In this edition you’ll find:

  • Back to The Future: What Will Work in 2011
    (yep, we’re going all futuristic on you)
  • Going the Distance: Marketing Lessons From The Beach…
    And Some Extraordinarily Successful Launches!
  • Mobile Marketing - A Look Into The Future Of Marketing
    (how by the end of 2012 things look VERY different)
  • Relationship Building Secrets For Email Marketers Everywhere
  • The Strange But True Magic Of The ‘Second Best‘

There you go.

Go ahead and eat it all up to the last morsel.

Have a good one!

Juho Tunkelo
Your Sales Enabler

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A Lesson in Hospitality Marketing

by Juho Tunkelo on August 27, 2010

A Lesson in Hospitality Marketing

Originally uploaded by jtunkelo

A big stack of go-here type of cards at a hotel in Helsinki.

See which three have actually had ANY interest from visitors?
Yes, the 1st, 2nd and 5th on the bottom row.

  • 1st one is about local flavors dining, clearly stated.
  • 2nd is Grill & Chill, universal feelgood comfort food.
  • 5th is a specialty, the Arctic Ice Bar.

What’s good about all of them?

Clarity of concept, high impact colors and layout, and ONE appealing option each, with clear instructions how to get there.

And above all, knowing what visitors are actually interested in.

Not too hard at all… is it?

(click through on the image, then click on the three cards for notes)

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The Three Pillars Of All-Round Success, Part II

by Juho Tunkelo August 22, 2010

Tweet Okay friends and followers, There’s something I need to clarify about my recent post on The Three Pillars Of All-Round Success. Because there’s one thing that can make or break the whole thing. Don’t get me wrong, there’s nothing missing in the three-way equation per se. However, there is something that can profoundly alter [...]

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Having The Time To Make Money

by Juho Tunkelo August 18, 2010

Tweet Okay friend, let’s tackle something incredibly silly yet common. Whenever something new and effective comes along, and no matter how great and easy and effective it is… there will always be people declaring: “Great But… I Don’t Have The Time To Do It!” Think you don’t have the TIME to do rapid video blogging? [...]

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One Product, One Chance, One Time

by Juho Tunkelo August 15, 2010

Tweet Heythere Friend! Consider the consequences of looking away VERY carefully. Because you’re looking at the most valuable bonus package available anywhere for Gideon Shalwick’s Rapid Video Blogging product. ( If you don’t have the foggiest what I’m talking about, click here: ) How do I know my bonus is definitely THE BEST of ALL [...]

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