Copywriting Why Copywriting Still Matters I hear it from time to time. That copywriting doesn’t really matter anymore, that it’s an antiquated approach to marketing or something. That all you need these days is a Facebook account and a YouTube account, and you’re ready to go. Well, if that were true there wouldn’t re Written by Juho Tunkelo February 26, 2014February 26, 2014 Saving Bookmark this article Bookmarked
Conversion What Is Conversion Optimization, REALLY? Hey! Time for some Friday sentiment. 🙂 A quick podcast I recorded on my way back from a meeting that triggered something… Press play and check it out: If you want to see more about the topic, just go here. Written by Juho Tunkelo February 21, 2014February 21, 2014 Saving Bookmark this article Bookmarked
Copywriting Success The Time I Got Through to The Vatican Hi! Here’s the story of how I got through to the Vatican at their most hectic time in modern history… Major takeaways: You can contact ANYONE in the world – celebrities, CEOs, heads of state… – barriers don’t exist when you know how Always TAILOR your message to t Written by Juho Tunkelo February 20, 2014February 20, 2014 Saving Bookmark this article Bookmarked
Copywriting Why Facebook Is Blue (And A Tiny Bit Red) The following is an excerpt of a so-far unfinished book/report of mine called The Visuals of Sales. I may actually release it some time, but for now feast your eyes on this: Which Colors Matter In Getting A Sale Or A Conversion The proper use of color in copy is a really, really underrated art. Whe Written by Juho Tunkelo February 18, 2014July 22, 2014 Saving Bookmark this article Bookmarked
Conversion How to Reduce Your Bounce Rate Morning! It’s a common complaint for online business owners after going through some of their analytics: “What is all this high bounce rate nonsense! How do I fix this?” While there is no simple answer to this, I will attempt to give a generic answer that should help you with this. Written by Juho Tunkelo February 17, 2014February 17, 2014 Saving Bookmark this article Bookmarked